The Marketing Director of Partnerships will lead strategic brand initiatives that drive activation of Aetnas brand campaign through new partnership opportunities to build Aetnas brand and drive consideration and affinity. This person will assist in new partnership opportunity identification and will have advanced negotiation skills. He or she will also work closely with his/her colleagues in Enterprise Brand Marketing to ensure cross team alignment. In addition, this individual will work closely with Product and Segment Marketing as well as field teams to ensure organizational buy in for new partnerships and to drive local adoption and brand health. Finally, to ensure continued success of new programs, this unique performer will also be responsible for providing a measurement lens and supporting builds of metrics and tools to measure partnership program effectiveness.
Identifies and secures high-value strategic third party brand partnerships with long term brand equity building and business integration potential.
Work closely with Legal, Finance, Operations and local markets structure deals.
Maximize brand reach and affinity by selling in and enabling various business organizations to adopt and deploy.
Develops proposals, prepares and presents to key partners; negotiates agreements, media commitments, non-traditional brand exposure and promotional rights and terms.
Works closely with and manages productive, positive relationships with agencies as well as internal enterprise brand partners in order to fully exploit all promotional opportunities. Identifies key business levers and establishes Best Practices for brand partnership management.
Manages and maximizes the effectiveness of promotional partner pitching and concept development.
Initiates cost benefit analysis for partnership opportunities and evaluates and tracks performance metrics for implemented programs
10-15 years brand marketing experience pref. at a B2C Fortune 100 company; 3-7 years as a SME
Self-motivated team player with ability to work with aggressive brand goals in a matrix organization
Persuasive, confident networker and deal maker with a track record of success in growing new partnerships
Knowledge of practices related to the sell-in and implementation of corporate sponsorships
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.