Tronc  inc logo

Sr. Sports Marketing Coordinator


Chicago, IL

Apply Online Post a Job

Job Description

Posted On: December 08, 2016

The Senior Sports Marketing Coordinator will partner with the Sports Marketing Director to help build out our growing sports department within tronc. This individual will be responsible for managing team, sponsor, and promotional campaigns. This is an excellent opportunity to be a part of something at the ground level and learn and develop as the business grows by coordinating the day-to-day operations of the Sports Marketing group.


Manage tactical execution of Sports Marketing partnerships including:

  • Primary day-to-day contact for teams, leagues, and properties
  • Pre and post management of team, sponsor, and promotional campaigns
  • Assist in strategic planning and the development of new programs
  • Manage and track the use of partnership assets

    Act as internal liaison across business functions:

  • Project manage several creative requests and collaborate with Creative team
  • Develop media campaigns with Consumer Marketing and adhere to strict deadlines
  • Work on sponsor proposals with Advertising including strategizing activations and going on sales calls
  • Help build sports Retail/E-Commerce through identifying partnership opportunities to expand the sales footprint
  • Collaborate with Editorial on coverage sponsorship opportunities when appropriate

    Assist Director in managing internal deliverables during major sporting events – World Series, Stanley Cup, etc.

    Enhance event and on-site activation and customer acquisition strategy

    Work with teams across tronc markets to help scale local programs nationally – serve as day-to-contact for information and best practice communication

    Work with Director on sponsor reach out and partnership development:

  • Build a network of partner relationships facilitated through current and new sports partnerships Develop sponsor-facing sales materials
  • Identify opportunities to create custom activations for potential sponsors

    Update job knowledge by participating in educational opportunities, attending conferences, and reading trade publications.

    Accomplish organizational goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

    Required Skills

  • Minimum 2-3 years of Marketing and/or Partnerships experience;
  • Sports/Team experience a big plus
  • Bachelor’s Degree from an accredited University
  • Creative, passionate, and eager to work in an autonomous, start-up environment and wear multiple hats
  • Ability to manage several projects across several different business functions concurrently
  • Comfortable in a sales environment; ability to carry oneself professionally in front of partners and potential sponsors
  • Exemplary personal and relationship-building skills
  • Strong understanding of Marketing strategy and execution
  • Proficient in Microsoft Office – primarily Excel and PowerPoint
  • Experience in developing marketing materials and comfortable with revenue and expense tracking
  • Willingness to travel occasionally (< 10%)