Location: Athleta is relocating to San Francisco at the end of January, 2017!! This role will be located at 1 Harrison Street in San Francisco, Ca.
Start Date: The anticipated start date for this role will be January 29th, 2017 or therefore after.
SUMMARY
The Manager of PR, Partnerships & Community will play a key role in Athleta’s annual and seasonal PR, partnership and community strategies and execution to help grow brand awareness, strengthen brand and product credibility among media and key influencers, acquire new customers, drive traffic and deepen the emotional connection customers experience with our brand. This position reports to the Director of PR, External Communications, Partnerships & Community and is part of the brand marketing team.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Public Relations & External Communications
Play a key role in developing and implementing Athleta’s annual and seasonal PR plans
Elevate Athleta’s relationship with and awareness among key influencers
Partner with PR agency to develop and execute public relations plans for Athleta – including, but not limited to managing media interviews, product/sample/image requests, and managing & executing PR / influencer events
Partner with internal partners to concept, execute and distribute seasonal “look books”
Partner with agency to order samples of key seasonal styles/products for editors and influencers
Support the development of key press materials including press releases, media alerts, and talking points in partnership with Gap Inc. Corporate Communications & PR Agency
Manage our store-related PR/communications strategy and execution
Partner with Gap Inc. Corporate Communications to ensure alignment
Ensure alignment, integration and hind sighting with omni-channel marketing and cross-functional partners
Partner with PR Agency to develop and continuously improve reporting and sharing results with an emphasis on tying to metrics
PR agency and budget management
Brand Partnerships / Sponsorships
Manage Athleta partnerships/sponsorships including relationship building and management, evaluating opportunities against objectives, managing the contract and payment processes, and conceiving and implementing high impact activations
Manage operational implementation of all facets of the partnership/sponsorship, including securing creative/program assets, developing schedules and deadlines, partnering with cross-functional teams required for execution, etc.
Partner with omni-channel marketing and cross-functional teams to integrate and powerfully activate partnerships/sponsorships across all relevant brand touchpoints
Create executive-level partnership/sponsorship marketing metrics (i.e. “dashboard”) updates
Effectively manage partnership budgets and payments
Community
Maximize the reach and impact of Athleta’s community program
Work closely with Community Market Managers to support Athleta’s community events, Brand Ambassador and FitPro programs
Facilitate cross-functional alignment of community programs
Provide support for the development of materials and tools to support local community initiatives
Support assessment and sharing of program results with a constant eye toward refining, building and improving our community engagement
3- 6 years marketing/communications experience. Desired experience includes:
- Experience with media outreach, events, partnerships in a fast paced environment
- Experience working with community, brand ambassadors and influencers
- Agency experience or experience managing external PR Agency
Quick learner and resourceful; able to prioritize effectively
Comfortable with operating in a fast-paced environment and dealing with ambiguity
Knowledge of and enthusiasm for the Fashion/Sports/Fitness industries
Strong verbal, written communications and presentation skills
Outstanding collaboration and project management skills, including demonstrated track record in managing complex projects across functional lines
Exceptional interpersonal and relationship-building skills
Demonstrated leadership abilities
High level of ownership, accountability, initiative and drive
Experience in budget planning and management
Ability to travel
BA required, Communications or Marketing desired
Proficient in Word, Excel, Outlook, PowerPoint and Social Media
