Data

Corporate Sponsorship Manager

Prudential

Newark, NJ

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Job Description

Posted On: December 15, 2016

Reporting to the VP of Media, the Corporate Sponsorship Manager is responsible for identifying best practices for hospitality engagement, including the coordination, negotiation and activation. This includes working collaboratively with other stakeholders to define sponsorship objectives and strategies and then sourcing and evaluating sponsorship opportunities such as sporting events and venues, music festivals, concerts, etc.


What you will do:

  • Lead a cross-functional team to develop sponsorship objectives, evaluate opportunities and ensure that appropriate information is incorporated into sponsorship proposals and programs
  • Contribute to the strategy development, budget allocation and positioning of specific sponsorship packages
  • Vet proposals and ideas with stakeholders for input and approvals and ensure recommendations are doable and effectively aligned with the overall strategy
  • Strategically advise internally and externally on best practices, solutions and partnership recommendations
  • Define and maintain alignment with strategic goals for each sponsorship initiative
  • Develop a sponsorship measurement framework and present results & trends in an insightful manner that leads to actionable next steps
  • Research, maintain and present knowledge of competitive marketplace landscape, particularly within the financial services category


    Required Skills

  • BA/BS from an accredited college/university or equivalent related work experience
  • Minimum of 5 years professional experience managing national/global sponsorships, media partnerships, experiential and brand activation
  • Experience with brand marketing, media planning and sponsorship negotiations for Fortune 500 brands
  • Possess clear, concise, and engaging verbal, written, and presentation skills
  • Collaborate effectively with internal and external relationships to meet common goals
  • Independently steward multiple tasks concurrently in a deadline-driven environment
  • High level of respect for detail, accuracy and organization
  • Ability to travel 10% for oversight on program execution, if necessary