The Manager, Events and Sponsorships is responsible for management of consumer electronics industry sales meetings, trade shows and sponsorships for all CPG products in North America. The incumbent's key duties include creating an overarching strategic plan for all events to include measurable goals, cohesive messaging, and premium execution. He/She will manage, plan, coordinate and execute of all aspects of industry national trade shows, brand sponsorships and sales meetings including: creation of specific event strategy, contract, negotiations, site selection research, hotel and event management, accommodation and travel arrangements, budget management and analysis. The incumbent will provide management support for regional events. EOE M/F/D/V
Establish yearly strategy for all events that include measurable goals, cohesive messaging and plan for premium execution.
Manage RFP process with Central Purchasing to ensure accurate execution of contracts with 3rd party event support.
Create plan for participation in sponsorship events that identifies potential reach and ROI.
Maintain responsibility for working with brand marketing, product marketing and sales to determine both yearly event strategy and individual strategic approach to each show, sponsorship or meeting.
Execute all aspects of sponsorships while working closely with PR team in the case where press experientials are included.
Manage logistical planning of for Olympus national event including industry exhibits tradeshows and sales meetings.
Maintain responsibility for identifying additional event/sponsorship opportunities.
Attend events and present rationale for attending.
Support Trade Marketing team to execute regional events.
Facilitate proper inventory management practices for all inbound and outbound equipment for all events and shows with Order Entry and Inventory. This includes, but is not limited to convention centers and hotels. Develop equipment list for assigned project to ensure an adequate supply of equipment for exhibit.
Facilitate and implement all pre-trade show activities such as preparing applications, arranging for the shipment of equipment, and making travel and hotel arrangements for customers and sales personnel.
Work with Marketing and Sales teams in providing promotional items, such as premiums and give aways for Tradeshows Exhibits and Meetings.
Manage the Exhibitor Display Vendor on assigned projects.
Maintain responsibility for selection of booth site location, design of booth layout and graphics and signage with input from Marketing and Sales.
Work with vendors to arrange space, provide equipment and setting up and dismantling the space.
Attend and manage assigned key trade shows to ensure that all activities and events are properly staffed and that all necessary materials are available and in good supply.
Supervise all on site operations, staff and trade show product for assigned projects in advance to ensure appropriate supply of product to support exhibit.
Develop, manage and reconcile Olympus budgets for exhibit trade shows and sales meetings in association with Finance, Marketing Managers and Sales Managers.
Represent Olympus at Tradeshow Exhibitor Council Meetings as required.
Perform all other related duties as assigned.
Bachelor's Degree in Marketing or Business, or equivalent knowledge and experience is required.
Minimum of 7 years experience in event marketing with demonstrated success is required.
Previous experience with brand integration, product integration or marketing communication is a plus for brand building.
Must be detail oriented with excellent organizational and project management skills.
Strong budget management, communication and problem solving skills are critical.
Solid analytical, negotiation, and internal external partner relationship skills are necessary.
Must be proficient in the use of standard office computer software (Excel, Word, PowerPoint, etc.).
Manage trade show vendors. Manage budget for trade shows and other marketing events.