Job Description
Posted On: January 03, 2017
The first Sierra Nevada beers were sold out of the back of Ken Grossman’s truck in Chico, CA, over 35 years ago. Today we activate nearly 1,000 events nationwide each year to introduce new drinkers to the third largest craft brewery in the United States. This is where you come in! We’re looking for a NATIONAL EVENTS MANAGER to expand our events presence and help move the sales needle in key markets. There’s a lot of noise in the industry right now and we need someone like you to help us cut through the clutter, engaging and entertaining our consumers in a way that’s relevant and alluring. This is a unique opportunity to help tell the story of one of the most well-respected craft breweries in America.
PLEASE NOTE: The start date for this position is targeted for April 2017, overlapping responsibilities with the current National Events Manager through July, 2017
ESSENTIAL DUTIES AND RESPONSIBILITIES
Team Leader – First up, you’ve got some of the best eventers in the business reporting to you. Many with double-digit tenure with the company. So you know that you’ve got a passionate crew ready to make it happen! We want you to challenge the group, pushing them to new areas of performance and accountability. Build a team ready to go toe-to-toe with any competitor, outthinking brands with a bigger footprint while creating a deeper connection at the local level. And most of all create an environment for open dialogue, where team members can learn from each other and grow both individually and collectively.
Strategic Thinker – You start the annual event planning process with a blank canvas, so how will you propose to maximize our reach and frequency AND tell a compelling brand story? With a clearly-defined brand positioning as a guide, our Event Teams have the tools they need for selecting cities, venues and events that bring the untold Sierra Nevada story to life. You will provide the direction to ensure that events deliver against goals and objectives in markets selected to build our business.
Project Manager – When Ken introduced Sierra Nevada Pale Ale 36 years ago, he wanted to be the best American pale ale out there. Not second or third. Prove to us that you are the best project manager for the job. Show us new ways of approaching event theory, negotiation, design and activation. And while you will have a lot to learn at first about Sierra Nevada, we expect you to have a broad background in big brand events that you can call on to teach new strategies and techniques for success.
Marketing Influencer – Marketing departments sitting inside office buildings don’t define brands – consumers do. But it’s your job to give them cues to explore new drinking occasions, tapping into their emotional connections with brands to help give meaning to ours. You’ll lead cross-departmental efforts to shape brand positioning and voice, and then explode opportunities to share the story with others. Ambassadorship of your team’s efforts will elevate the company’s understanding of events and their value to the bottom line.
Required Skills
The REQUIREMENTS listed below are representative of the experience, knowledge, skills and/or abilities a candidate must have to be minimally qualified for this position.
Education & Experience
Knowledge, Skills & Abilities
Additional REQUIREMENTS to consider before applying
Travel
This role can work remotely however, frequent travel to Chico, CA, and/or Mills River, NC, areas is required
Must be willing/able to travel up to 50% for team meetings, sales/distributor conferences and in-market activations
Selected candidate will be required to pass a post-offer, pre-employment background check AND driver license check. You must be at least 21 years of age to work for Sierra Nevada Brewing Co.
**Applications will be accepted until Midnight Pacific time on Sunday, February 5, 2017**