Develop, manage and execute the strategy for marketing partnerships on a regional and national scale
Create a scalable partnership marketing portfolio or framework that aligns with our Brand and customer segments across key categories which include sports, outdoors and recreation
Lead the ideation, development and execution across our marketing partnerships by creating value-adding engagements that continue to elevate the brand, drive traffic and build customer relationships
Drive integration with internal marketing stakeholders in order to build cohesive marketing and content strategies that reinforces, elevates and differentiates our brand positioning
Lead licensed marketing planning and execution to maximize key sports seasons and Hot Market opportunities
Manage day-to-day relationships with agencies and partnerships to set priorities, drive delivery timelines, and ensure flawless execution of programs
Mange overall budget development and planning for all partnerships
Analyze and evaluate ROI models for effectiveness of partnership marketing initiatives and develop recommendations for existing and new partnerships
Lead and manage team of partnership marketing specialist direct reports to deliver quality brand experiences and engagements through our partnerships
Negotiate contracts and terms for partnerships with vendors and services providers
Develop a thorough understanding of Academy’s policies, procedures and safety rules
Duties may change; team members may be required to perform other duties as assigned
High School diploma or equivalent required
Bachelor’s degree in Marketing, Business or relevant field of study preferred
7+ years of partnership marketing experience
Experience working in retail environment
Sports, outdoors and lifestyle partnership experience preferred
Event activation experience with brands or agencies
Management experience preferred
Up to 50% travel, as needed
Strong interpersonal, written, and verbal communication skills, with the ability to create thorough documentation and interface effectively with individuals at various levels
Ability to remain organized, pay strict attention to detail, and meet critical deadlines within a high volume, fast-paced environment
Excellent time management skills, with the ability to support multiple projects simultaneously
Capable of working effectively with minimal supervision
Strong presentation skills, with the ability to independently and effectively lead and administer meetings
Demonstrated ability to take initiative and operate with a sense of urgency
Proficient use of Microsoft Office programs, including Word and Excel
Acceptable level of hearing and vision to perform job duties