The Marketing Sponsorship and Events Manager is responsible for developing and managing major sponsorship and event opportunities for Flagstar Bank in an effort to achieve corporate and business unit growth, acquisition, retention and communication goals. This includes developing the overall sponsorship strategy, identifying appropriate sponsorship opportunities, overseeing the planning and execution on major sponsorship investments and measuring the effectiveness of major sponsorships. This individual is also responsible for the coordination, planning and execution of business outreach events and internal employee events.
Job Responsibilities:
Develops, maintains, and manages the implementation of Flagstar’s sponsorship strategy, policy and procedures for sponsorships, business outreach events and employee events.
Identifies and evaluates new sponsorship and event opportunities and responds appropriately to internal and external requests from multiple community organizations, event organizers, and event-related vendors on behalf of Flagstar.
Oversees the planning and execution of external and internal events/sponsorship including strategic selection, creative development, event logistics, executive involvement, volunteer recruitment, vendor management and contest fulfillment. Communicates and coordinates with the appropriate vendors, key agencies and internal stakeholders. Coordinates creative and contracts with internal departments (Procurement, Legal, Compliance, Facilities, and Insurance) to ensure that all events comply with safety, legal, and compliance regulations in a timely manner.
Ensures that all events are tracking and within budget, evaluates sponsorship and event results, and communicates actionable learnings and insights.
Works with brand manager and growth leads to identify and coordinate PR and social media opportunities that are associated with sponsorships and events. Coordinates with growth leads and lifecycle manager to develop and execute plans for lead capture follow-up.
Ensures compliance with applicable federal, state and local laws and regulations. Completes all required compliance training. Maintains knowledge of and adhere to Flagstar’s internal compliance policies and procedures. Takes responsibility to keep up to date with changing regulations and policies.
Bachelor's Degree required.
Bachelor's Degree in a related field is strongly desired.
Minimum 8 years of experience coordinating and/or managing all aspects of corporate events, sponsorships or project coordination
Solid understanding of the bank’s compliance and retail banking structure.
Solid understanding of how events and sponsorships support an organization’s sales and marketing goals is most desirable.
Experience in understanding brand voice and design standards and how the brand should be reflected and positioned in sponsorship activities.
Excellent communication and organizational skills, positive attitude, an awareness and desire to stay abreast of marketing trends, and the ability to work effectively with a wide variety of individuals including creative and executive level.
Ability to work effectively with multiple teams (internal and external).
Detail oriented with the ability to multi-task and manage several projects simultaneously on time and on budget.
Ability to provide direction and leadership to internal teams.
Strong interpersonal skills.
Ability to negotiate.
Proven ability to manage projects.
Proven experience in strategic planning, risk management, and change management.
Strong analytical skills.
25% travel for meetings, event activation, event attendance, site selection.
The job requires a moderate degree of physical exertion and stamina such as standing, sitting, walking, driving or infrequent lifting.
