This position is responsible for planning and executing brand-building, consumer-facing, multi-channel events and sponsorships that optimize lead generating growth opportunities. Coordinates on-site and/or digital event execution and analyzes performance recaps for data-driven renewal decisions. Works collaboratively with cross divisional internal business partners. Manages agency suppliers and outside vendors to implement event assets within budget.
Job Description:
Primary Accountabilities
Marketing Event Planning, Coordination and Implementation (40%)
Plans and coordinates engaging, consumer-facing events that promote the brand and optimize lead generation.
Prioritizes and selects sponsorships/events that meet the organization`s growth goals and objectives.
Manages all aspects of events from selection, contracting, planning, activation and execution to final analysis.
Communicates to field management and corporate audiences pertinent event activity.
Collaborates with Media, Social Media, Digital, Creative, Brand and cross divisional departments to effect broad, far-reaching programs.
Works with agency partners, Sourcing and Procurement, and AFI Legal to ensure accurate contract agreements.
Creates tools to optimize agent-level event success.
Marketing Event Portfolio Management (20%)
Allocates budget to ensure appropriate distribution of investment across operating territories.
Administers and manages event budgets and plans across assigned event platforms and geo states.
Researches, reviews and analyzes potential partnerships that align with the American Family brand and builds business cases to support funding approval.
Event Documentation, Analysis, and Reporting (20%)
Analyzes data from activity and results reports to make performance-driven renewal and/or termination decisions.
Reviews and responds to all event/sponsorship submission requests and manages input of pre-and post-event data into database.
Analyzes performance data and makes adjustments to event activation plans as necessary.
Ensures proper guidelines are set to ensure compliance with lead capture procedure.
Supplier Management (20%)
Builds and sustains strong partnerships with all suppliers pertinent to event marketing.
Monitors performance of agency partners to ensure constant improvement in scope of services provided and to optimize growth opportunity.
Informs agency partners of strategic direction and creative messaging objectives.
Travel Requirements
This position requires travel up to 40% of the time.
Specialized Knowledge and Skills Requirements
Demonstrated experience providing customer-driven solutions, support or service
Demonstrated experience communicating complex marketing concepts to all levels of management.
Demonstrated experience developing, executing and communicating consumer facing events.
Demonstrated experience managing multiple complex projects.
Solid knowledge and understanding of budget management concepts.
Solid knowledge and understanding of marketing concepts, strategies, practices and tools.
