Casper is seeking a creative and strategic marketer to lead its brand partnerships. Through a deep understanding of our brand, the ability to assess and understand other brands, and a strong knowledge of influencer marketing, the ideal candidate will be able to leverage partnerships to grow the business and move the brand forward.
The Director of Brand Partnerships will need to think outside the box to generate the most ROI across marketing. We're looking for a go-getter who doesn't settle for anything less than the top brands and most forward-thinking ideas.
This person will need strong communication skills to get the most out of relationships, deepen existing partnerships, and work cross-functionally with internal and external teams to lead projects from conception through completion.
Responsibilities:
Direct brand partnerships, leading relationships across companies, influencers, and publishers
Develop strategic partnership plans to support business and brand objectives
Work cross-functionally to bring in the right people, across marketing, creative, tech, social, and business development
Evaluate all opportunities to determine which are worth pursuing and in what ways
Engage influencers and assess influencer agencies
Run brainstorms and be ruthless until we get to the best ideas
Tailor messaging and positioning based on the partnership/influencer, while still keeping the brand predominate
Serve as a brand steward, communicating and representing Casper to all partners
6+ years managing partnerships
Phenomenal written communication skills
An effortless ability to identify the right brands and influencers
Solid understanding of industry trends + the partnerships and influencer landscape
Strong knowledge of marketing and media to develop creative strategies
Exemplary interpersonal and relationship management skills
