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Sponsorship Sales Agency -- RFP

Chicago Zoological Society at Brookfield Zoo

Brookview, IL

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Job Description

Posted On: January 20, 2017

The Chicago Zoological Society (CZS) seeks a sponsorship sales agency. The goal is to increase our partnership marketing sales results through identification, solicitation, and sales via new partners; the sponsorship sales agency will serve as an extension of the in-house Partnership Marketing team. 

This document outlines the Society’s guidelines for your responses. The Proposal must be received no later than Friday, February 10, 2017 by 5:00 pm CST.  Please visit www.czs.org to view the RFP and the FAQ. All questions and responses to the RFP must be addressed to:   

Linda Crouchelli

Director of Partnership Marketing

Chicago Zoological Society

3300 S. Golf Road

Brookfield, Illinois 60513

708-688-8385

[email protected]

Organizational Overview and Highlights

The Chicago Zoological Society (CZS) is a private non-profit organization that operates Brookfield Zoo on land owned by the Forest Preserve District of Cook County. Opened to the public in 1934, Brookfield Zoo has been a Chicago-area family destination for more than 80 years. Brookfield Zoo is the largest suburban attraction in Cook County, both in size and visitation. The 216-acre Zoo annually welcomes over two million visitors from the diverse Chicago metropolitan area. The zoo is open 365 days a year.

The Chicago Zoological Society’s mission is to inspire conservation leadership by connecting people with wildlife and nature. We strive to provide people of all ages and backgrounds with opportunities to learn about and care for the natural world.

This year, Brookfield Zoo will present Dinos & Dragons. This temporary exhibit will serve as our peak season attendance driver and will provide an opportunity to secure sponsor support.

 

 


Required Skills

 

Project Description

The contracted agency will work closely with our in-house Partnership Marketing team to increase our sponsorship sales efforts and reach through the generation of marketing revenue.

 

Main objectives include:

  • Working in tandem with the CZS Partnership Marketing team to generate sponsorship revenue of $1,100,000
  • Identifying partners who align with the mission of CZS
  • Generating meetings with new partners in a critical 60-day window
  • Generating new revenue to support the summer campaign
  • Securing and closing five-figure and six-figure marketing partnerships
  • Identification of multi-year agreements