What You Can Expect:
You will serve as the USGA’s lead day-to-day contact with existing corporate partners to deliver exemplary service and value, including:
Contractual fulfillment of all elements within each partner agreement (hospitality, print, digital and broadcast media, fan experiences, etc.)
Identification and negotiation of new opportunities for partners, particularly within their core area of focus
Management and mentorship of three (3) team members who coordinate planning, delivery, and reporting for individual partners
Development and implementation of new programs across USGA departments (e.g., marketing platforms, membership)
Integration of partners at USGA Championships and across USGA digital and social platforms including activation, reporting, special events, etc.
Cultivation of strong relationships across various teams, agencies, and key contacts
Thoughtful oversight and influence of commercial use of USGA intellectual property in support of emerging USGA brand vision and PlayBook
You will lead the evaluation of each partnership to both the USGA and partner. Work closely with partners and their respective agency teams to:
Define key success metrics for each year of the partnership (for the partner and the USGA)
Create comprehensive activation and project management plans to maximize value across multiple USGA functions
Establish tracking methods to capture the relevant metrics and data needed to properly measure the effectiveness of the activation
Lead ongoing processes and/or meetings to discuss and identify wins and challenges
Prepare recommendations to show delivery of value and ways to improve and enhance existing programs
Other responsibilities will include:
Collaboration with the USGA’s hospitality sales, marketing, and operations teams for the U.S. Open Championships to secure regional partnerships that elevate the championships in a given region. The oversight of the USGA’s regional supporters will also include management of partner activation in the respective market, as well as support for the implementation of regional supporters at the USGA’s amateur championship (executed by the host clubs) to ensure consistency in packaging, pricing, and execution.
Liaising with USGA championship and marketing teams to establish a more consistent, integrated approach to the packaging and marketing of the USGA’s championships to corporate companies for their support (e.g., toolkits, clarification of rights, best practices, and templates).
Monitoring corporate partner and non-partner integration across all USGA championships, including the review of packaging materials and proposals, differentiation of rights and attribution, and approval of ads.
Serving as a network of relationships and liaison to identify and facilitate other USGA corporate needs and opportunities to add value.
What You Bring to the USGA:
BA/BS degree in Business, Marketing, or related field; or equivalent work experience required
12+ years of experience in sports sponsorship marketing or account management preferred
“Passionate problem solver” mindset with experience creating, managing, and measuring multiple complex and integrated projects across several stakeholders and planning cycles
Demonstrated ability to partner, communicate, and collaborate across multiple disciplines and organizational groups
Excellent relationship and account management skills
Experience creating, managing, and measuring multi-platform digital and experiential activation programs
Strong verbal and written communications skills and attention to detail
Proven ability to establish, measure, and analyze results to drive growth and improvement
Management and development of team members
Core understanding of the USGA and its Championships
Advanced level proficiency in Microsoft PowerPoint, Excel and Word required
Up to 20% travel will be required
