DraftKings is the world’s leading daily fantasy sports brand. Our mission is to make sports better – and make better sports fans – by bringing them closer to the games they love. We are looking for an experienced marketer who can lead the development of integrated marketing plans for 1-2 key sports (TBD, but could be NFL, NBA, NHL, MLB, PGA, NASCAR, Soccer).
The Sports Marketing Director will be a member of the Brand & Creative team. The successful candidate will demonstrate the ability to:
Develop seasonal, sport-specific plans that grow DraftKings’ business & reinforce the brand as the leader in Daily Fantasy Sports
Drive alignment throughout the organization by:
Partnering with the Product team to understand what’s in the pipeline so our marketing plans highlight DraftKings’ product at its best
Partnering with the heads of acquisition, retention, social and content to ensure the strategy delivers on company goals & guides all consumer communications
Partnering with Analytics leaders to develop a measurement plan that establishes, tracks and optimizes channel-specific KPIs, as well as brand measures
Partnering with the Creative Director to ensure creative is on strategy, delivers results and lives up to the brand promise
The ideal candidate has the following key attributes: results orientation, collaborative spirit, creativity, resourcefulness, organization, confidence, initiative and enthusiasm. Specifically,
5+ years experience
Excellent communication skills, written and verbal
Proven success leading integrated marketing teams for major B-to-C brands
LOVES marketing and driven to make award-winning programs that deliver results
Demonstrated understanding of modern marketing (digital, CRM, experiential & social)
Ability to work well under pressure and achieve results in a fast-paced environment
Willingness to roll-up sleeves and get the work -- big and small – done
Team player, motivated to build internal confidence and alignment
Avid sports fan and fantasy sports enthusiast
Agency experience a plus but not required
