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Director, Partnership Marketing


Seattle, WA

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Job Description

Posted On: March 21, 2017

Summary of Key Responsibilities Responsibilities and essential job functions include but are not limited to the following:

Leadership – Leading a team of marketers to deliver against strategic goals to achieve partnership business objectives. Setting goals for the work group, developing organizational capability, and modeling how we work together:

  • Leads the department in defining, developing, producing and managing Starbucks partnership marketing strategies and promotions to deliver against business KPIs
  • Identifies and communicates key responsibilities and practices to ensure the immediate team of direct reports promotes a successful attitude, confidence in leadership, and teamwork to achieve business results.
  • Successfully communicates up, down and across the organization both orally and in writing. Understands audiences and tailors communication appropriately.
  • Supports the implementation of Company programs, procedures, methods and practices to promote Starbucks key messages and achieve a competitive advantage.
  • Planning and Execution - Developing strategic marketing plans for the work group and cross-functional marketing teams, managing execution, and measuring results:
  • Develops long-term strategies and marketing plans; collaborates with cross-functional marketing teams in development of plans.
  • Leads and mentors cross-functional teams to develop strategic marketing approach and activities on a rolling 18-month calendar.
  • Directs the development of five-year strategic plans and may develop annual operating plan to reach business goals.
  • Develops marketing budgets and evaluate spend levels, effectiveness and create recommendations for optimization.
  • Collaborates with partnership business relationship team to evaluate potential marketing partnerships, sponsorships and other on-going relationships, including measurement of operating performance and delivery of shared business objectives.
  • Plans and manages business unit and department processes and practices to ensure that programs are aligned with company business goals and objectives.
  • Prepares, communicates and educates client groups and team on changes in policies and practices within the organization.
  • Collaborates with other marketing leaders to develop an overall marketing and promotional strategy for particular market segments.

    Business Requirements - Providing functional expertise and executing functional responsibilities:

  • Sets strategic marketing direction for partnership promotions, projects, and/or a category that map back to the business goals.
  • Develop cross-channel one voice marketing & communication plans and communication
  • Proactively identifies opportunities, influences peers and senior leaders, and drives action. Uses promotion recaps, analysis, and consumer insights as a basis for recommendations.
  • Defines brand architecture and communication strategies.
  • Directs the management of the promotional calendar, including promotional development and communications. Integrates promotional planning with retail and other business unit calendars.
  • Leads multiple functional groups to create and adapt meaningful promotions for market segment customers
  • May manages external advertising agency to develop brand & product advertising in support of business unit sales and marketing efforts.
  • Oversees competitive research and trend analysis to inform and guide marketing strategy and programs. Manages staff resources and coordinates with company market research function.

    Required Skills

    Partner Development & Team Building - Providing partners with coaching, feedback, and developmental opportunities and building effective teams:

  • Develops a team that works collaboratively. Cultivates team morale and motivation by setting obtainable goals, establishing a shared vision, providing clear communication and constructive feedback.
  • Challenges and inspires partners to achieve business results.
  • Proactively builds rapport with peer set.
  • Conducts and ensures the completion of performance reviews.
  • Ensures partners adhere to legal and operational compliance requirements.
  • Oversees training and development of partners directly and indirectly managed and makes effective staffing decisions.
  • Provides coaching, direction and leadership support to team members in order to achieve partner, business and customer results.

    Summary of Experience

  • Progressive Experience in Marketing (10+ years)
  • Partnership Marketing Experience
  • Team Leadership
  • MBA preferred
  • Required Knowledge, Skills and Abilities
  • Functional Partnership and promotional marketing expertise:
  • Knowledge of partnership marketing and relationship management direct or indirect retail, CPG and brand marketing. Progressive experience in marketing program development/planning and implementation. Communications planning and brand management.
  • Strong communicator: Ability to communicate clearly and concisely, both orally and in writing. Ability to confidently present objectives and desired outcomes to leadership and cross functional teams.
  • Consistently uses communications and presentation skills to influence outcomes. Ability to influence others without authority to get things done in a timely fashion.
  • Critical strategic and creative thinking: Ability to think strategically and creatively. Ability to problem-solve and drive towards resolution. Ability to write focused, strategic briefs, and evaluate creative and marketing programs against strategy.
  • Business and financial acumen: Strong analytical and measurement/tracking skills. Conduct analysis and present data and findings clearly, concisely and accurately. Be able to draw meaningful conclusions and indicated actions, and set performance benchmarks.
  • Project and process management skills: Ability to manage time and budget effectively, including balancing multiple priorities to meet deadlines. Ability to identify or implement systems and process improvements.
  • Cross-functional collaboration and leadership: Ability to work both independently and as part of a team. Experience leading and/or facilitating cross-functional or organizational groups. Ability to build a level of trust and respect amongst peer group, and recognizes the importance of solid relationships.
  • Agency management: Direct or indirect management of internal and/or external agencies.
  • Change management: Ability to work in a changing environment.
  • People Development: Ability to set direction for and foster a dynamic team. Ability to develop team members through constant coaching and feedback.