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Senior Analyst, Sponsorship Marketing

MasterCard

Purchase, NY

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Job Description

Posted On: March 30, 2017

The Sponsorship team at Mastercard manages a portfolio of properties that are used to capitalize on consumer passion to influence behavior and drive profitability for Mastercard and its issuing bank and merchant partners. By associating with and leveraging leading properties, personalities and events, Mastercard offers cardholders access to ‘priceless’ experiences which in turn, builds brand preference, drives acquisition and increases card usage.


Purpose of Role:


Working with cross functional teams as well as outside marketing agencies you will be responsible for managing marketing platforms and programs related to Mastercard's Culinary, Music, Arts & Culture Investments. Responsibilities include: event execution, asset management, budget management, managing relationships with front and middle-line managers of select partners, contract documentation and securing legal, marketing and brand approvals.

  • Have you managed or executed brand sponsorship contracts and activated them against multiple objectives?
  • Have you ever worked on a marketing effort, managing the approval process for legal, brand and licensed marks?
  • Have you ever worked with a sponsorship property to showcase innovation or launch a product?
  • Have you ever managed hospitality programs end-to-end?


    Role

  • Develop and manage sponsorship marketing plans to support Mastercard business and marketing initiatives addressing consumers, issuers, merchants, customer relationship building and innovation
  • Oversee the management of all on-site activation and event delivery for all Culinary, Music, Arts & Culture properties
  • Manage and build strong relationships with front and middle-line managers of select partners, property owners, and retailers
  • Manage budget, accruals and payment processing for all Culinary, Music, Arts & Culture Investments
  • Support innovation integration and product showcase activation across managed properties
  • Support affinity card portfolio marketing efforts in partnership with bank account teams
  • Work with marketing agencies responsible for Culinary, Music, Arts & Culture activations to ensure all business objectives are achieved
  • Comply with internal policies, procedures and audit requirements related to sponsorship and asset management
  • Effectively work with internal and external business partners to support Mastercard objectives


    Required Skills

    All About You

  • Experience in national and/or local sponsorships and promotions, preferably in the entertainment, media, packaged goods, financial service industries (agency experience a plus)
  • Prior experience in marketing, partnership management and executing sponsorship contracts
  • Experience in sponsorship management, event planning, event management and consumer & customer hospitality activation
  • Experience in working across cross-functional teams inclusive of brand, digital, media, communications and product
  • Experience with digital and social marketing
  • Ability/presence to interact with C-Suite executives
  • Ability to manage budgets and payment processing
  • Comfort working in a fast-paced and dynamic environment
  • Demonstrated ability to work multiple projects concurrently
  • Detailed oriented
  • Bachelor’s degree and some post graduate marketing experience