Job Description
Posted On: April 10, 2017
At Charles Schwab, we establish sponsorships in relevant categories and partner with like-minded companies to form an emotional connection with our target to create “symbols of re-evaluation” in how they perceive the Schwab brand relative to our competition. Our corporate sponsorships & strategic partnerships help differentiate the brand, increase preference and deliver on key business metrics. We develop activation programs that bring the brand to life and stimulate reappraisal. Create experiential “buzz worthy” promotions that engage consumers and cause them to take action, and deliver unique-to-Schwab “money can’t buy” experiences for business development purposes. Our sponsorships also provide thematic backgrounds in advertising and marketing communications to increase relevancy, target appeal and help break through the clutter. And provide the ability to reach unique audiences in targeting consumers by affinity, demographics, geography and seasonality.
Charles Schwab's sponsorship portfolio includes the PGA TOUR, U.S. Ski Team, Washington Nationals, Chicago Cubs, Texas Rangers, Seattle Mariners and San Francisco Giants.
What you’ll do:
Required Skills
What you have: