Oversee all aspects of Athlete/Ambassador/Influencer program to build Mountain Hardwear brand leadership, awareness, equity, traffic and conversion.
Responsibilities:
Manage negotiation and execution of the Athlete/Ambassador/Influencer contracts. Responsibilities include ensuring annual sponsorship commitments are fulfilled.
With assistance of VP Global Marketing, develop and manage the portfolio of AAI partners to increase brand awareness and enhance brand image.
Contribute to the development and execution of AAI associated content to build the Mountain Hardwear brand image.
Develop strategies to leverage AAI’s to assist with increased product sales.
Devise measurements tools to evaluate the effectiveness and ROI of AAI sponsorships. Present such findings to the VP Global Marketing and use findings as a basis for ongoing budget and program planning.
Process donation requests, including organizing, evaluating and screening in-coming requests and presenting recommendations to the VP Global Marketing. Maintain clear records and history of relationships.
Develop, track and manage AAI sponsorship budgets and appropriate and associated line item budgets. Includes project cost development and monitoring.
Perform other related duties as assigned.
Bachelor’s degree in Marketing or related field or equivalent work experience.
Minimum of 3-5 years of marketing experience required; 3-5 years of entertainment and/or sports marketing experience strongly desired.
Solid knowledge/understanding of the outdoor and climbing industry required.
Must possess excellent written and verbal communication skills; as well as possess strong interpersonal and relationship building abilities.
Must possess strong project management skills with ability to work under pressure, meet tight timelines and coordinate multiple tasks simultaneously. Strong organizational skills, project planning abilities, timeline management, results-orientation and attention to detail.
Must possess solid negotiations skills and thorough knowledge of AAI sponsorship, promotion and event planning.
Requires evidence of ability to deliver results on time and on budget.
Possess strong analytical skills and solid research capabilities with regard to compiling information on AAI’s, sponsorship opportunities, key company contacts and tracking promotional results.
Must possess solid working knowledge of Outlook and Microsoft Office.
Passion for the outdoors is required.
Knowledge of climbing is required
