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Director, Strategic Partnership Marketing

NBC Universal

Universal City, CA

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Job Description

Posted On: May 24, 2017

Job Purpose

Reporting to the Vice President of Brand Marketing, the Director of Strategic Partnership Marketing will be responsible for identifying and maximizing opportunities to elevate and add incremental reach and visibility for our shows and brands through cross company initiatives with internal NBCU Comcast partners. This NBCU Comcast Cross-Company collaboration and support of each business unit’s priorities is called Symphony. Plus the role will develop and execute select external partner relationships to extend our brand. Specifically:

  • Establish strong working relationships with partners and properties within the NBC Universal Comcast rich portfolio of brands (broadcast and cable networks, digital properties, theme parks, film studios and Comcast/Xfinity) to develop and execute multi-platform promotional support for NBC’s priority shows.
  • Develop promotional support/campaigns that NBC Entertainment can contribute to other NBCU Comcast priorities company wide (e.g.
  • Film launches, new Theme Park attractions, Xfinity products, Cable programming, Digital platforms etc).
  • Collaborate with other NBC Entertainment divisions including Consumer Products, International Distribution and Ad Sales to ensure brand consistency and quality of integrated campaigns.
  • Develop, pitch and in some cases execute brand-related Special Projects with external partners.

    Essential Responsibilities:

  • Work with the VP and President to identify NBC Entertainment’s Cross-Company (Symphony) Priorities
  • For Symphony priorities, work with Brand Marketing team to develop briefs for partners about shows including goals, strategies, targets and relevant insights; Monitor the show and campaign activity to adapt symphony plans and ideas and inform partners
  • Conduct internal cross-functional brainstorms (brand marketing, social marketing, on-air, press and programming) to generate thought-starter and/or tent-pole symphony support ideas for partners to rally around
  • Responsible for working with each partner to develop and bring to life each business units support plans
  • Manage and collaborate with NBC cross-functional teams on fulfillment of support plans including development and delivery of video, digital, print assets and merchandise, event coordination and more
  • Act as a communication hub for project status across various departments and divisions and manage ongoing internal and external approvals
  • Understand other NBCU Comcast business units and their Symphony priorities including the overall strategy, audience and goals of each symphony priority
  • Develop multi-platform campaigns/tactics to support partners priorities and ensure execution there-of
  • Develop routine Symphony related presentations and recaps (print, digital, video, speeches) and adapt them for different audiences Co-produce Symphony related panels/presentations for corporate meetings
  • Participate in calls/meetings where symphony projects are discussed and/or developed
  • Work with the Corporate Symphony team on NBC’s presence in quarterly newsletters, sizzle reels, recaps
  • Maintain Symphony related budgets and annual tracking of support given and received
  • Cultivate relationships with sister brands and counterparts and look for cross-promotional opportunities between brands year-round;
  • Participate in routine calls/meetings where projects/partnerships are discussed
  • Coordinate with NBC Consumer Products, International Distribution and Ad Sales divisions providing them important strategy and planning documents and/or creative assets to ensure a consistent brand presence. Identify cross-promotion opportunities for these departments to enhance our marketing campaigns and/or to maximize and grow the strengths of the brand/franchises across their initiatives
  • Support VP of Brand Marketing on Network and NBCUni Comcast initiatives and special projects as necessary

    Required Skills

    Basic Qualifications:

  • Minimum 5 years marketing and/or advertising experience, preferably at an agency, or in an entertainment industry, broadcast or cable television environment with thorough knowledge of entertainment brand marketing and advertising and able to project themselves into the minds of the consumer Bachelor’s Degree

    BR>Eligibility Requirements:

  • Interested candidate must submit a resume/CV through to be considered (note job #: 34142BR)
  • Must be willing to work in Universal City, CA
  • Willingness to work overtime, and on weekends with short notice
  • Desired Characteristics Desired Characteristics:
  • Strong understanding of internal and external marketing initiatives as well as competitive landscapes
  • Strategic, very creative and big thinker who can develop and execute multi-platform marketing campaigns including turn-key and custom executions
  • Has thorough multi-platform experience with a range of distribution platforms (programming integrations, on-air and off-air media, digital, social and affiliate marketing) and assets (video, print, digital, social, experiential creative); Understanding of phases of production
  • Have excellent presentation, communication, written and problem-solving skills and poised in interacting with a variety of audiences ranging from interns to the top internal and external executives
  • Proactive planning, solid project and time management and organizations skills and resourceful
  • Ability to handle multiple cross-functional projects and relationships simultaneously and prioritize while adhering to strict deadlines
  • Highly responsible, self-motivated and able to thrive in an energetic, fast paced environment
  • Flexible with an ability to stay focused under stressful circumstances and strong crisis management skills
  • Thrives in a team working environment and exhibits a positive, can-do attitude
  • High degree of proficiency with Microsoft Word, Excel, Powerpoint and Keynote a plus