Sports Marketing Coordinator


Carlsbad, CA

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Job Description

Posted On: May 31, 2017

This position is responsible for maintaining a high level of return on GoPro’s investment in athlete, partner and event sponsorships in the Motorsports and Board verticals. The primary duties include ensuring all deliverables and athlete / partner expectations are being met, reviewing incoming business opportunities, and providing product tech support to our external partners. The role requires reporting, administration and project management.

As part of the Global Sports Marketing department, the Motorsports vertical consists of 2-wheel and 4-wheel; and, Board includes surf, skateboarding and wakeboard. This position reports to the Senior Sports Marketing Manager, Motorsports.

  • Responsible for the day-to-day management of all Motorsports / Board athletes and events in conjunction with the Vertical Managers Responsible for the logistical functions of the department including purchase orders, product orders, event logistics, and video/photo shoots
  • Leverage relationships and track deliverables with sponsored athletes and organizations to ensure maximum return on investment for GoPro in the form of content capture, social media, media production, and branding
  • Leverage our athletes and properties to drive awareness and sales surrounding product launches. Implement campaigns and key selling periods into event / talent activations
  • Track athletes on monthly basis to ensure completion of monthly contract deliverables
  • Track deliverables from film/media partners, as well as strategic partnerships
  • Manage incoming Netsuite case files related to Sponsorship and
  • Business Development opportunities
  • Provide preliminary Review of incoming Business Development opportunities received via phone, email and case files from other departments
  • Make decisions to offer Pro Deals, No Deals, or forward to appropriate Sports Marketing Vertical Manager for additional review and follow up
  • Escalate the high-level opportunities to Sports Marketing Vertical
  • Manager or Director for further review; and, provide vital feedback to ensure the success of the categories
  • Route inquiries to the proper GoPro employee for Media, Marketing & Sponsorship, Sales, and Business Development
  • Provide Product Technical assistance to sponsored athletes, pro deal customers and global partnerships
  • Drive strong integration of GoPro Brand, product and athletes into all event and tradeshow properties
  • Management of Hookit online sponsorship portal for amateur athlete sponsorship inquiries

    Required Skills

    Skills We’re Stoked About

  • Strong interpersonal and communication skills
  • Entrepreneurial, self-starter with ability to work independently
  • Experience in administrative and accounting tasks
  • Highly motivated, detail oriented with superb follow through
  • Ability to multi-task in a rapidly changing environment
  • Solid online research skills
  • Tradeshow and Event experience preferred
  • 3+ years of experience working within either the adventure sports or snow sports industry, with direct experience within Motorsports / Board based sports
  • High level of GoPro product knowledge, a plus
  • Ability to travel - approx. 25%