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Sponsorship Sales Manager

Barrett-Jackson Collector Car Auctions

Scottsdale, AZ

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Job Description

Posted On: June 07, 2017

Position Purpose:

The Sponsorship Sales Manager will be responsible for identifying, developing and maintaining strategic relationships with new and existing national corporate sponsors and selling all Barrett-Jackson-related assets.  These assets include, but are not limited to naming rights, branding, digital media and content sponsorship, experiential marketing, exhibit space, corporate hospitality, ticket packages and special events.  The Sponsorship Sales Manager position will develop and execute effective sales strategies to achieve sales goals as directed by the Vice President of Sales.

 

Key Responsibilities:

  • Deep working knowledge of the sales process and a strong general sales acumen, as well as superior relationship development and account management skills

  • Understand and excel at sponsorship sales and opportunities

  • Continually develop new prospects to build and manage a sustained, multi-million dollar pipeline of opportunities

  • Formulate business relationships and new clients through cold calling, referrals, networking and site visits

  • Coordinate and execute the development, delivery and presentation of sponsorship proposals
  • Focus on developing and maintaining strong relationships with important decision makers at client marketing companies and their respective advertising agencies in a variety of lifestyle business categories

  • Understand the marketing objectives of clients and their agencies, and determining how Barrett-Jackson can help them achieve their goals

  • Foster client relationships to create a mutually beneficial partnership and generate additional revenue
  • Manage the partnership renewal process in tandem with the activation team and the Vice President of Sales
  • Document and track sales process through CRM maintaining extremely organized notes
  • Monitor marketplace, including local and national sports and entertainment properties
  • Work closely with other departments and the activation team to look for additional revenue opportunities for potential and current clients
  • Ensure efficient and smooth contracting process across all stakeholders
  • Work as sales team member in assisting as additional requests arise both in office and onsite at auctions

 

This job description in no way states or implies that these are the only duties to be performed by this employee.  He or she will be required to follow any other instructions and to perform any other duties requested by his or her supervisor.

 

Key Metrics used to evaluate performance:

  • Dollars sold annually
  • Renewal rate
  • Client satisfaction (event surveys)
  • Number of new partners signed
  • Level of innovation incorporated into contracts
  • Attention to detail in CRM documentation

 

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skills and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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Required Skills

 

Education and/or Experience:

  • Bachelor’s Degree in Communications, Broadcast, Sales, Marketing, or related field.
  • 5+ years sponsorship sales experience and track record of proven success in closing sponsorship deals
  • 3+ years of experience in developing marketing and promotional programs
  • Strong ability to secure new clients and maintain relationships; source and develop new leads
  • Excellent communication and presentation skills
  • Demonstrated client and advertising agency knowledge and relationships preferred
  • Ability to travel to auctions and sales meetings required.
  • An extensive background in event management is required. 
  • Position requires excellent negotiation, communication, and time management skills.