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The Genre Marketing Lead, is the ultimate strategist, facilitator and collaborator between Marketing and the North American businesses under our new genre vertical structure. The Marketing Genre Lead translates business goals into a holistic marketing strategy that is grounded in an understanding of our customer and leverages the marketing channels, brand and product marketing to drive the right audience at the right time. He or she will be responsible for partnering with the business and marketing team to identify growth opportunities for the genre, define the integrated marketing plan on what events/moments to prioritize and ultimately oversee the execution of the plan. This critical leader should be the team captain in supporting and representing marketing across the genre and energizing the marketing team to maximize efforts, while having fun, sharing best practices across the global business and scanning the horizon for our next incredible opportunity.

PRIMARY JOB RESPONSIBILITIES:

Drive integrated marketing strategy & innovation for the genre: Develop the Genre marketing strategy to support the Genre business goals with a clear understanding of our customer, StubHub’s value proposition, the event landscape, competitive dynamics and marketing levers