Job Description
Posted On: July 26, 2017
This position leads the management, planning and execution of Audi of America’s Automotive Experiences: auto shows, brand shows, consumer driving programs, motorsports hospitality and supports dealer meetings and programming. This position is located at the corporate headquarters for Audi of America in Herndon, Virginia and reports directly to the Director, Experiential Marketing.
Role Responsibilities
Create programs that authentically convey the Audi brand ethos and deliver tangible results: sales leads, prospects, test drives, dealer visits, social engagement, buzz
Identify efficiencies within portfolio of assets, budgets, across departments and within agency and vendor teams
Foster cross-departmental transparency and integration
Work with vendor partners to effectively plan and implement all initiatives
Lead vendors and agency teams to ensure operational excellence
Remain “culturally curious” (5%)
Auto Shows and Brand Shows:
Lead Audi of America’s integration into approximately 15-20 auto shows properties across the U.S. Support development, planning and execution of international brand show(s) and announcement of new product.
Work with internal departments (product, public relations, after-sales, etc.) and Audi AG colleagues to establish design, strategy/messaging, products (colors/materials, features) and display design and layouts for each show.
Identify auto show display enhancements and consumer engagement elements to differentiate and highlight the Audi brand from competitors
Collaborate with cross-marketing and communication functions to leverage opportunities with media/public relations, social media, content
Manage procurement logistics and coordinate with key stakeholders (exhibit agency, staffing agency, internal fleet manager, Audi AG, Audi Field and Dealers) to ensure proper execution and staffing of all shows and any activities taking place at the Audi stand throughout the shows (i.e., Audi training, employee meetings)
Oversee on-site installation and dismantle of properties and press day activities at all major auto shows
Oversee the management and planning of Annual training for all product specialists, working with Audi internal training department and staffing agency
Manage operational and capital expenditures and ensure accurate budget tracking
Motorsport Hospitality
Manage execution of Audi exclusive hospitality experience in support of customer racing events
Work with counterparts at Audi AG to ensure consistency with motorsport messaging/creative
Collaborate across marketing and communications to extend program reach, leads and impressions (social, public relations, CRM, brand)
Manage relationships with tracks and race series and identification of venues and sponsorship assets for additional leveraging/enhancement opportunities
Manage agency partners for successful program execution
Budget management/reconciliation
Driving Experiences: Audi Sportscar Experience and Audi Performance Drives
Audi Sportscar Experience Circuit of the Americas (COTA) in Austin, TX
Audi Performance Drives (currently Chicago, IL and Atlanta, GA)
Required Skills
Experience
Skills
Required Specialized Skills
Desired Specialized Skills
Required Education
Desired Education
Work Flexibility