PRIMARY RESPONSIBILITIES:
Partner with designated Brand Teams to craft unique and holistic full marketing plans that drive measurable performance in key areas. Marketing tactics to include, but not limited to; National Tour Programming, Trial and Recruitment Sampling, Influencer Seeding, etc.
Ideate, develop, create, execute, and manage Regional marketing initiatives and programs at a property level. Inclusive of experiential and traditional marketing tactics leveraging multiple touch points - including event coverage and logistical oversight.
Provide designated experiential support for Tier 1 assets including but not limited to; driving trial, awareness, and brand preference through delivery of impactful, experiential consumer plans, as well as direct and execute annual/reoccurring consumer programs/activation projects.
Maintain consistent communication with external stakeholders and partners (Brand, Region and Asset) ensuring accurate and timely information sharing and planning for maximum results.
Serve on large cross functional teams as a subject matter expert in the experiential space to execute coordinated marketing programs.
Responsible for providing sales opportunity, motivation, coaching, strategy and direction to various dotted line channel sales teams operating within local CCR Markets & Independent Bottlers within each territory.
Manage Associate Experiential Manager resource to produce reporting and support of the Experiential Marketing Manager and entire team in the field.
Serve as a constant Brand Ambassador / Brand Liaison during external events – working to build brand love and ensure proper brand alignment during all event planning and execution.
KNOWLEDGE SKILLS AND ATTRIBUTES:
Project management
Proven success with creative and innovative thinking
Possess strong strategic planning, communication and executional skills
Experience in managing and overseeing multiple direct reports/agencies in the field
Knowledgeable in social media and integrating a social media plan in to an event activation
Strong collaboration and influencing skills
QUALIFICATIONS AND REQUIREMENTS
EDUCATION Required:
Bachelor’s Degree and 7-10+ years working on major brand in capacity of experiential, events or general marketing
EXPERIENCE REQUIRED:
Bachelor’s Degree and minimum 7 years working on major brand in capacity of experiential, events or general marketing
Leadership Behaviors:
Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation)
Collaborate with Systems, Customers and Other Stakeholders: Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler)
Act like an Owner: Deliver results, creating value for our brands, our System, our customers and key stakeholders
Inspire Others: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible
Develop Self and Others: Develop self and support others’ development to achieve full potential
