Job Description
Posted On: August 04, 2017
The world of influencer marketing is continuously evolving. This role will drive our influencer strategy and execution with a focus on building advocacy through micro-influencers. In partnership with global business units, global PR and social media teams we need to define the role influencers should play in both product and brand campaigns. Identifying and partnering with leading micro-influencer agencies. In addition, this role will drive and manage sports marketing operations and put in place the structure for us to be able to measure a return on investment from asset marketing.
Key Accountabilities:
Identify, cultivate and solidify relationships with micro influencer agencies and organizations Build micro-influencer activation strategies based on objectives of business units and inputs from the newsroom Support BUs in executing influencer activations Build and maintain strong working relationships with agencies Input on seeding strategy as it pertains to micro-influencers Drive and manage the implementation of asset and influencer marketing operations and process Drive and implement the measurement of sports marketing return on investment across assets, influencers, partnerships
Required Skills
Knowledge Skills and Abilities:
Minimum Qualifications: