Data

Director, Global Entertainment Marketing, LA

Converse

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Job Description

Posted On: August 18, 2017

Converse is the story of a sneaker that started on the court and moved to the stage and street. We’re a company ready for change and that’s who we hire: the most malleable, the most innovative, and the most creative. Our clothes and sneakers have been worn by rebels, rockers, rappers, artists, thinkers, and individuals. So that’s why we hire individuals. So we’re speaking the same language.


If You Get People, You’re Our People


Sure, there’s a whole science behind marketing. But behind that is real people. With needs and wants and quirks and dreams. And we need someone who gets people, who knows how to find our people. The creators, thinkers, and rebels who find themselves at home putting on some Converse. You’re the one that shows them we’re the same. You’re the connector.


Establish, own, manage and serve relationships with key influencers with the goal of integrating influencers into brand communications, activations, events and product creation.

  • Requires in-depth knowledge and experience in the world of influence (music, film, tv, celebrity, etc)
  • Develop and implement focused product seeding strategy to secure product placement on key influencers.
  • Manage relationships across the industry and creatively promote the Converse brand.
  • Manage the “Converse Collective” – Co Creators, Storytellers and Family and find ways to integrate them into brand initiatives.
  • Act as a resource and leader in the marketing function
  • Deep knowledge of influencers, managers, agents, labels, stylists who move youth culture.
  • Understands how to develop deep connections/relationships with key influencers and the teams surrounding them.
  • Able to communicate effectively and with solid reasoning the why’s and why not’s of working with certain influencers
  • Approachable and collaborative to reach the end goal of integrating influencers who are on brand.
  • Takes a stand to lead by example
  • Makes decisions within guidelines and policies
  • Encourages open dialogue between functions on influencers
  • Acts as a filter for engagement with influencers ensuring that individuals are on brand and not a detriment to Converse


    Required Skills

    Qualifications: 10+ years industry experience at a brand, record label or other similar entity where influencers are engaged and integrated into product creation, campaigns, etc