The Alliance Marketing Manager is a member of the Bose Media & Alliances team, who develops and manages strategic marketing alliances with third-party organizations and influencers that enable Bose to reach and engage audiences with brand and product category key messages.
The successful candidate will bring a highly innovative, enthusiastic and energetic spirit. An understanding of the sports and entertainment marketing industry, global marketing/media perspectives and an ability to work independently is important.
Key Responsibilities
Manager of key relationships with select alliances partners
Build agreed upon alliances plans to include all activities relating to sponsorships / partnerships, experiential, influencer product seeding, creative, content and other ‘non-traditional’ platforms
Work cross-functionally with global colleagues on plans and ensure effective integration across all critical touchpoint (media, PR, retail, social, product, legal, procurement, etc)
Ensure all planned alliances activities are created and executed to support corporate marketing programs
Manage and be accountable to clearly defined KPIs for each project
Lead and integrate key agency plans
Manage budgets with excellence and transparency
Required Skills
Experience and understanding of partnership marketing
Entrepreneurial spirit- passionate for the space, eager to stay ahead of evolving landscape and always pushing to deliver innovation and new partnerships
Drive diplomacy and win/win mentality
Shows initiative to solve problems and can always be counted on to follow through.
Fosters trust and builds relationships with internal stakeholders and external partners.
Highly organized and able to drive efficiency while meeting deadlines
A team player with high energy who has a track record of driving results.
Communicate clearly in both written and oral form.
Distills a large amount of information down to the most important points.
Preferred
5 years+ business experience in marketing
Sports, event, music and/or entertainment marketing experience preferred
