Job Description
Posted On: September 11, 2017
Looking for a company that inspires passion, courage and imagination, where you can be part of the team shaping the future of global commerce? Want to shape how millions of people buy, sell, connect, and share around the world? If you’re interested in joining a purpose driven community that is dedicated to creating an ambitious and inclusive workplace, join eBay – a company you can be proud to be a part of.
The Genre Marketing Lead, is the ultimate strategist, facilitator and collaborator between Marketing and the North American businesses under our new genre vertical structure. The Marketing Genre Lead translates business goals into a holistic marketing strategy that is grounded in an understanding of our customer and leverages the marketing channels, brand and product marketing to drive the right audience at the right time. He or she will be responsible for partnering with the business and marketing team to identify growth opportunities for the genre, define the integrated marketing plan on what events/moments to prioritize and ultimately oversee the execution of the plan. This critical leader should be the team captain in supporting and representing marketing across the genre and energizing the marketing team to maximize efforts, while having fun, sharing best practices across the global business and scanning the horizon for our next incredible opportunity.
PRIMARY JOB RESPONSIBILITIES:
Drive integrated marketing strategy & innovation for the genre: Develop the Genre marketing strategy to support the Genre business goals with a clear understanding of our customer, StubHub’s value proposition, the event landscape, competitive dynamics and marketing levers
Lead the planning efforts in collaboration with Marketing & the Business: Prioritize go-to-market opportunities in a data-driven way in partnership with Integrated Marketing Director and Genre General Manager (GGM)
Execute, analyze and learn:Be accountable for the successful execution of integrated marketing campaigns
Required Skills
The Genre Marketing Lead, will be based in San Francisco, CA and report directly to the Director, Integrated Marketing Strategy, with a dotted line to the Genre GM.