The Global Marketing Manager is responsible for providing support to the Global Sr. Director Brand Marketing. The position will actively drive strategies that help reinforce brand relevance within global culture, music and art, manage Coach Foundation marketing efforts, special brand events, partnerships and sponsorships.
The successful individual will leverage their proficiency to…
Create global marketing strategies that will help drive brand image globally, translating brand strategies into insightful creative briefs and content strategies
Partner with Sr. Director of Marketing to manage annual plans that will help drive brand building initiatives including but not limited to brand partnerships, sponsorships, Coach Foundation, special brand events (Fashion Weeks, Awards, Flagship Openings), etc.
Partner with Sr. Director to drive strong innovation agenda for the brand; push disruptive initiatives that will surprise & delight consumers; manage pilots and plan for aggressive global roll out of best practices
Partner with agencies and corporate strategy to build consumer and competitive Intelligence, helping team to identify emerging global trends with implications for brand and act accordingly
Create Global Marketing Guidance for projects and ensure they are translated into strong Marketing Plans in each market
1. Gain buy-in from key markets on global strategy; assist markets in refining their activation plans
2. Foster collaboration and ensure proper flow and clarity of communication so global guidelines are fully understood and local market feedback / specific consumer & competitive expertise are taken into consideration
3. Create and actively participate in seasonal briefs to creative, supporting Sr Director in driving marketing strategy and ensuring marketing strategies, programs and investments align with global vision for brand
4. Analyze at global level the performance of seasonal initiatives against set KPIs; create best practices to share across different regions
Build strong relationships with key cross functional partners (in particular Creative Studio, PR/Events/Celeb teams, Social, Coach Foundation and local Marketing) to execute cohesive marketing communication needed to achieve business goals
Bachelor’s degree with a minimum of 5-7 years of relevant professional marketing experience
Solid experience in Fashion, Music and/or Entertainment industry is a must
Experience in brand marketing, events and/or PR at global brand, global agency or publisher is a strong plus
Excellent communication skill, attention to detail, superior ability to build networks and foster partnerships
Ability to identify major and emerging trends and encapsulate them into strong, brand relevant concepts; strong fashion sensibility
Ability to multi-task projects with equal priority, anticipate issues and provide creative solutions vis a vis larger marketing strategies and brand goals
Ability to make prudent decisions under pressure and work against tight deadlines
Ability to build effective partnerships and interact successfully with diverse individuals at all levels and in different countries
Strong organizational skills and timely delivery of projects
Solid computer skills (Microsoft Office, Google docs) required
