Sports Marketing Manager

Pennsylvania State Employees Credit Union

Harrisburg, PA

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Job Description

Posted On: October 04, 2017

PSECU, a high-tech progressive financial institution that is almost $5 billion in assets, is seeking a Sport Marketing Manager to lead PSECU’s sports marketing strategy to build brand awareness and member/fan engagement. Oversee all aspects of PSECU’s sports sponsorships and manage relationships between PSECU, our agency of record, and sport partners. Manage the implementation, activation, reporting and delivery of sports marketing partnership agreements. Responsible for the day-to-day management of partnership accounts as well as the ability to identify and respond to changes in objectives as necessary.

Functions include collaboration with departments to outline specific business goals and develop, facilitate and manage the credit union’s sports marketing efforts. Evaluate and execute current and future sports sponsorships, define supporting roles both internally and externally, coordinate and implement identified tactics, evaluate effectiveness and adjust as necessary.

Position has a direct impact on the credit union bottom line in terms of revenue produced through product adoption and may have significant influence of reputation and credibility. This position is also responsible for ensuring adherence to all regulations and legal requirements.

Creative thinking, organizational skills, independence, interpersonal skills and both written and presentation skills are important to this position. The Sports Marketing Manager is required to have strong inter-personal skills as their work may include collaborating closely with other PSECU management, outside specialists, vendors, and other financial institutions.

Benefits: We offer competitive salary, excellent benefits and great work environment. Along with excellent medical and retirement programs and a generous leave package, our workplace offers tuition reimbursement.

Employee Type: Full-time Starting Salary: $58,693/yr; Commensurate with experience Schedule: Monday-Friday – 8:00am-4:00pm

Required Skills

DUTIES AND ACCOUNTABILITIES - Essential for this position:

  • Recommend and implement sports marketing strategy, promoting brand awareness, brand loyalty, and fan/member engagement.
  • Lead and coordinate the activation of contracted marketing partnerships and manage all key relationships with partners.
  • Plan and manage expenses in accordance to budget.
  • Monitor key metrics and results of sports marketing efforts and develop plans to optimize results.
  • Manage and negotiate contracts, working with PSECU’s agency.
  • Collaborate with Marketing and Membership Development groups on leveraging and integrating PSECU’s sports marketing strategy and partnerships to further goals
  • Manage communication and delivery of all specifications, timing, external approvals, etc. for all deliverables.
  • Manage inventory of current assets within sports venues or with partners, to ensure branding, and accuracy; coordinate updates as needed.
  • Activate and execute contractual partnerships.
  • Completely activate all elements included within marketing partnership agreements.
  • Establish and maintain continued communication with key marketing contacts to ensure a sound understanding of expectations for the marketing partnership.
  • Capture all marketing partnership delivery in an accurate, organized and timely manner to be included in proof of performance reports such as: Event “One-Sheet Recaps,” Monthly Partnership Updates.