The motorsports and experiential marketing manager is responsible for serving as the primary contact for all sponsored Ford teams, drivers, tracks and sanctioning bodies. This role not only oversees the usage of contract assets with these entities, but also looks for new B2B and B2C opportunities within each series. These opportunities are identified at partner summits, B2B meetings and at the track each weekend with members of the motorsports industry.

This position also requires integrating marketing plans between Ford brand teams, regions, dealers and agencies with race teams, tracks, and partners in an effort to build awareness, increase favorable opinion and influence purchase consideration for Ford. The key objective is to grow the Ford Performance fan base and conquest competitive customers, while encouraging internal business owners to leverage available motorsports assets to cascade its product/technology messaging to both internal and external audiences.

The motorsports marketing managers also works closely with the Ford Performance competition team to strategize and execute programs related to new programs, projects and products. For example, launch of new stock cars, welcoming new race teams, opening new facilities and designing special promotional platforms with partners.

In addition to working closely with Ford Performance completion team on special projects, the motorsports marketing manager must work closely on weekly trackside operations to ensure at-track operations run seamlessly.

This position also serves as the business owner/client for agency vendors - executing events, marketing and PR activities on behalf of Ford Performance, supervising their respective output and productivity, as well as budgets.

Required Qualifications: