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Vice President, National Sales

Learfield IMG College

New York, NY

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Job Description

Posted On: October 26, 2017

The VP, National Sales – IMG College will plan, direct, control and coordinate national sales campaigns for IMG College. Working in close partnership with the Regional Vice President, this key executive will conceptualize and execute on national sales and sponsorship programs that deliver revenue targets and maximize profit margins. The VP, National Sales will develop short and long-term sales strategies, overseeing the development and integration of new account acquisition and maintain and enhance current Corporate Sales Client Partners.


The focus will be on developing multi-school marketing solutions for national clients that would leverage key assets from all of the partner universities. The executive will be required to utilize IMG College assets in order to build national sales programs that go beyond traditional packages. Programs should provide clients with comprehensive marketing solutions that incorporate intellectual property, experiential, digital, multimedia, onsite, ticketing, hospitality, and suites offerings.


The VP, National Sales will be a key revenue producer who defines and executes on national sponsor deals leveraging the portfolio of schools and assets of IMG College. The ideal candidate will increase the Sponsorship Revenue and market share as well as create conceptual opportunities in the marketplace in order to grow the National business.


The successful candidate will be responsible for the day-to-day development of national sales activities for IMG College from identification to activation. Key to success in this role will be to develop deep, collaborative relationships with national sponsors. In addition to being an excellent negotiator, the VP, National Sales will manage contractual issues, including rights management, legal and financial implications of the deals.


SPECIFIC DUTIES:

  • Lead multiyear national sales engagements with potential national sponsors with a size and scope in excess of 8 figures. Manage all contract negotiations, asset allocations and deal components in partnership with IMG College executive management.
  • Drive all activities required in the fulfillment of sales and sponsorship objectives and profit plans.
  • Develop and submit forecasting revenue plans across the College portfolio and execute on those plans.
  • Maintain competitive analyses of all similar Corporate Sales deals in the space.
  • Build ROI support and strategies enabling Corporate partners to justify the buy.
  • Provide succinct and timely sales and market information to senior management and other senior corporate executives, as required.
  • Be responsible for the sales/sponsorship objectives, strategies, and specific implementation steps as well as profit performance.
  • Owning and delivering a specific National Revenue goal within their defined geographic region


    Required Skills

  • A minimum of 10 years experience in sponsorship sales on a national level in a sports or media organization with a provable track record of overachievement.
  • Demonstrated track record of success in closing large national deals with multiple deal elements including (but not limited to) sponsorship, media, marketing and on-site activation.
  • A substantial experience set in acquiring and satisfying sponsorship partners with deep client and agency side relationships.
  • Strong understanding and aptitude for selling digital and other media assets/offering
  • Direct experience in contract management across multi-year, national sponsorship and media deals in excess of 8 figures.
  • Proven ability to successfully operate among senior executive levels on the client side (up to and including C-Suite executives).
  • Demonstrated success in managing complex deals in a matrix environment.
  • Experience in a conceptual sales and marketing environment.
  • Track record of success in creating unique concepts through aggregating assets, developing a value proposition and establishing premium pricing.


    PERSONAL CHARACTERISTICS: The ideal candidate will be a “hands-on” executive who is not only able to grow and develop new clients but also maintain and nurture the existing relationships. S/he will be an astute sales executive whose aggressiveness and energy coupled with a strong team-orientation will lead IMG College to success in closing deals. This individual will be a spirited idea person and a strategic leader who possesses both the ability to anticipate problems and the creative problem-solving skills with which to resolve them. This person needs to be a strong self-starter comfortable being both a sole contributor as well as a team oriented thinker/actor.


    The ideal candidate will possess superior interpersonal, as well as verbal and written communications skills. S/he will be able to deal effectively with a wide range of personalities and styles. This executive will be willing to put in the hours necessary for accomplishment, including travel as necessary, and will have the energy, drive and enthusiasm to succeed in this key position. Finally, this individual will demand of himself/herself and others the highest levels of personal and professional integrity.