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Sponsorship Marketing Manager

Visa

Miami, FL

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Job Description

Posted On: October 30, 2017

Everyone at Visa works with one goal in mind – making sure that Visa is the best way to pay and be paid, for everyone everywhere. This is our global vision and the common purpose that unites the entire Visa team. As a global payments technology company, tech is at the heart of what we do: Our VisaNet network processes over 13,000 transactions per second for people and businesses around the world, enabling them to use digital currency instead of cash and checks. Visa facilitates global commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses and government entities.


We offer a range of branded payment product platforms, which our financial institution clients use to develop and offer credit, charge, deferred debit, prepaid and cash access programs to cardholders. We are also global advocates for financial inclusion, working with partners around the world to help those who lack access to financial services join the global economy. Visa’s sponsorships, including the Olympics and FIFA™ World Cup, celebrate teamwork, diversity, and excellence throughout the world. Visa's card platforms provide consumers, businesses, merchants and government entities with a secure, convenient and reliable way to pay and be paid in 170 countries and territories.


The marketing function has overall responsibility to drive Visa transactions. Also leads the communications strategy, planning and implementation of all global, regional and local marketing programs in support of marketing strategies and objectives in all brand, product, client and innovation platforms. On the Marketing Team our ambition is to have an impact in the way marketing is being done both physically and digitally.


Do you have a track record of getting the best out of customers, agencies and teams? If you do, join our team and find out how Visa is everywhere you want to be.


Job Description This is a Marketing manager role that has two main responsibilities:


1. Develop client marketing programs to measurably maximize the usage and impact of sponsorship among our internal and external clients in the region in order to support business and brand priorities


2. Lead the performance tracking of client and Visa sponsorship programs by working with hub and geography teams, report appropriately and identify and apply learnings to continuously evolve the impact of sposorship programs.


Responsibilities

  • Work with Visa’s multifunctional teams and different geographies to identify joint business opportunities for merchants and issuers in order to maximize the usage of sponsorship assets
  • Reimagine the use of Visa’s key sponsorship assets, FIFA, NFL and the Olympics, working side by side with team leader, banks, global team, different LAC geographies and retailers developing marketing programs and concepts that could be used in different clients across the region.
  • Identify client’s actionable sponsorship opportunities and deliver regional marketing campaigns to be leveraged by the markets with different financial and merchants institutions.
  • Lead the evangelization of proper use of brand standards, guidelines, policies, practices, procedures in implementation of sponsorship related programs.
  • Define Social and digital opportunities with top clients around Visa sponsorships assets, bringing Visa’s knowledge and expertise to top clients.


    Required Skills

  • Demonstrated track record of developing creative marketing strategies based on business objectives and executing marketing programs that delivered measurable business results.
  • Experience managing and motivating external partners, including agencies and clients.
  • Written and verbal communication skills and able to present with impact in English and Spanish. Portuguese a plus.
  • Experience working with financial indicators to measure business performance including ROI and accurately forecasting sources of cost, revenue and risk with an ability to summarize business and financial data in a useful manner for planning and decision making.
  • Strong Knowledge and previous experience Activating Sponsorship assets including NFL,FIFA and Olympics