Clif Bar & Company is looking for a PERFORMANCE SPORTS MARKETING MANAGER to join our Sports Marketing Team.
The ideal candidate will have an immediate connection to our Five Aspirations, as well as embody the “Clif Bar Ingredients” (Create, Inspire, Connect, Own It, and Be Yourself).
This candidate will be extremely flexible and enjoy a “high-change” environment where priorities shift from day to day. Candidates, who connect through positive and respectful interaction, inspire greater success across all Five Aspirations and create extraordinary experiences, solutions and ideas will be at the top of our list.
The Sports Marketing Manager, Performance is responsible for driving the execution of marketing activity across Clif’s “Performance Sports” segment (currently Running, Cycling, Triathlon, Obstacle Course Racing, and Traditional/Mainstream Sports), under the guidance of the Sr. Performance Sports Marketing Manager.
Primary Responsibilities
Drive the execution of marketing activities across Performance Sports, helping to build Clif’s performance leadership and increasing brand and product relevancy for existing and new “performance-minded” consumers.
Work with the Sports Marketing Senior Manager to develop strategy for CLIF’s “Top Moment” executions. Lead cross-functional execution of these event sponsorships, including Boston Marathon, Ironman and Spartan.
Recommend strategy and lead execution for Athlete Sponsorship across Performance Sports, including athlete selection, contract negotiation, and development and execution of Athlete Marketing plans.
Oversee management and marketing for Performance Sports athletes and teams (paid, product support, and Team CLIF Bar Cycling owned teams) in tandem with cross-functional teams.
Drive the strategy and execution of key Performance Sports event sponsorship programs and proprietary programs (CLIF Pace Team) in tandem with cross-functional teams
Activate and leverage the Performance Sports program in the physical and digital space, including experiential activations, content, imagery, social media, editorial media, etc. in partnership with a cross-functional team.
Ensure Performance Sports initiatives are working together with Adventure Sports programming to best support the overall Sports Marketing Team objectives.
Be an expert in Performance Sports and associated consumer mindset, immersed in the landscape, connected via a vast network, and have a desire to build new relationships to keep Clif authentic, connected, and credible.
Monitor and analyze Performance Sports news, trends and best practices, and apply to programs and initiatives to keep the brand at the leading edge. Fully understand and embrace Brand, Sports Marketing and Field Marketing objectives and ensure marketing efforts deliver on these targets.
Inspire, contribute to and secure internal excitement for Performance Sports Marketing plans.
Prepare reports and analyses that summarize, measure, and evaluate results of marketing efforts.
Manage annual budget upload, track spend and assess outcomes.
The ideal candidate will:
Have a deep understanding of the Performance Sports athlete and consumer mindset.
Be immersed in Performance Sports with a deep existing network.
Demonstrate strong strategic, analytical and creative problem-solving abilities.
Demonstrate strong relationship building skills with internal teams and external partners.
Be a genuine Clif Bar & Company ambassador, who exemplifies the Clif Bar culture in all candidate communications and interactions.
Embody the Clif Bar Five Aspirations and Ingredients.
Have a proven ability to effectively negotiate deadlines and deliverables, and manage complex timelines, particularly among cross-functional groups.
Excellent verbal and written communication and organization skills.
Leadership Skills Required
Take ownership and responsibility for actions, behaviors and contributions.
Strong ability to inspire and motivate self and others.
Proven ability to effectively lead cross-functional teams to achieve project goals and deliverables.
Technical Expertise Required
Excellent understanding of Performance Sports and consumer mindset.
Excellent Microsoft Office skills (Word, Powerpoint, Excel)
Strong understanding of digital content, social media marketing, and communications
Education/Training Required
Bachelor’s degree is required
5+ years of Sports Marketing experience is essential.
Must possess demonstrated skills in marketing strategy, work organization, and influence management.
Be Yourself…
Take yourself lightly and your work seriously. And…bring your best self to work each day!
