Job Description
Posted On: November 15, 2017
This role is responsible for influencing and executing the strategic vision for a set of brands’ media and partnership investment. Supports a fully integrated marketing communications plan (paid, owned, and earned) for media and key brand partnerships (sports alliances, event sponsorships, and entertainment).
The role is one of subject matter expertise, influence and evangelism, so it’s important that this person is able to form strong relationships with their Brand Marketing teams, cross functional teams, our agencies, and external partners.
The champion of data driven, integration, and cross-channel human experiences leveraging the use of precision marketing to deliver the right person, at the right place, with the right message. Deliver content distribution strategy/media planning, communications thought leadership and future vision for how to connect with evolving consumer behaviors with media and brand strategic partnerships across media, sports, events and entertainment.
This role is responsible for contributing to the elevation of our approach to marketing in the digital age including:
As a subject matter expert, this role will provide on-going education to Brand Marketing and other internal functions so that the enterprise can keep up with the pace of change in marketing.
This role will consult with brand teams and work with content teams at the media and partnership agencies to ensure “borrowed” content approach aligns with brand purpose.
Required Skills
