Bai is hiring a National Marquee Events Manager whoreports to the Field Marketing Director and is responsible for the strategic planning and execution of Marquee Events. These include, but are not limited to national event sponsorships and trade shows. The NMEM will oversee the flawless execution of bringing our brand to life. They will be focused on driving trial, brand loyalty and sales. The NMEM will inspire the community and our local distributor and retail partners and embody with the Bai spirit by truly living the “Bai lifestyle.”
This position can be based anywhere in the United States.
Responsibilities
Partner with the Field Marketing Director to identify, coordinate and execute national event sponsorships relevant to the Masterbrand and its sub-brands
Act as main point of contact for planning, staffing and logistics around all Marquee Events and trade shows
Recruit, manage and motivate a team of Brand Ambassadors for events, as needed
Collaborate with the sales team to develop materials necessary to sell in promotional programs around Marquee Events
Work with outside vendors to ensure that all necessary materials and services are provided at events, as needed
Understand all standards, policies and procedures around events to ensure compliance by local teams and ambassadors
Closely manage overall budget for Marquee Events, inclusive of trade shows
Track expenses to ensure individual projects and events operate within budget
Prepare post-event recaps for marketing and sales teams as well as monthly recaps for executive review
Be the ultimate Bai consumer. Constantly work to develop an in-depth understanding of the beverage market, natural market trends, and of emerging health and fitness trends, among other lifestyle activity.
Qualifications
Minimum Required: Bachelor’s degree
Experience
Minimum required:
Minimum 5 years’ experience in Event Management
Knowledge of trade show operations
Leadership experience
Strong training and coaching expertise
Excellent communication skills, including presenting and training abilities
Excellent computer and technology skills (experience with MS Office Applications-Word, Excel, PowerPoint, etc.)
Go-getter attitude and 100% commitment to building a new brand in a year of hyper-growth
Ability to work weekends and some holiday activations
High levels of tact and diplomacy
Ability to interact with executives at all levels
Ability to travel up to 50%
Must be able to regularly lift up to 35lbs
