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Events and Partnership Marketing Specialist

Lidl

Arlington, VA

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Job Description

Posted On: December 15, 2017

The Events and Partnerships Marketing Specialist will assist the advertising team with marketing and communications activities including, but not limited to, local market research, events management, editorial functions, and special projects. This role will work closely with other functions of the organization (Purchasing, Promotions, Public Relations, Brand, etc.) and will lead certain projects that have a direct impact on the overall marketing strategy. The Events and Partnerships Marketing Specialist will report to Marketing Manager.


Essential Functions

  • Oversee certain local events and sponsorships including coordinating local shipments, liaising with local staff, and developing recap reports
  • Oversee certain aspects of grand openings including maintaining inventory of premiums and sampling product, giveaways, staffing, and on-site support
  • Execute local market research to support the overall integrated marketing strategy
  • Regularly attend meetings and provide progress reports on local marketing activity
  • Collaborate on new campaigns and strategies to increase brand awareness and exposure in local markets
  • Provide support on day-to-day operations as needed, ensuring deadlines and specifications are met on various projects
  • Assist in managing internal creative assignments on a project-by-project basis
  • Responsible for tracking and inventory of key department assets
  • Assist with editorial and copywriting functions as needed
  • Assist on tactical execution on key partnerships as needed


    Required Skills

    Required Knowledge, Skills, Abilities

  • Excellent project management skills with strong attention to detail
  • Ability to work in a fast-paced environment and manage multiple projects with tight deadlines
  • Excellent interpersonal and analytical skills
  • Passionate about all aspects of marketing with an ability to show in-depth understanding of the consumer marketing and media landscape in the US
  • Excellent verbal and written communication skills
  • Proficient in all standard office software


    Required Education, Certifications/ Licenses, Related Experience

  • Bachelor’s Degree in Marketing, Retail, Business, Commutations or related field required
  • 1-3 years of experience in related field required including internship experience, general retail, marketing, events or other relevant project-based work experience


    Preferred Skills and Experience

  • Strong commercial ability with entrepreneurial talent
  • Flexibility to work on many different projects related to marketing in an ever-evolving business atmosphere
  • Strong experience managing and overseeing events


    Physical Job Requirements

  • The person in this position must be able to maneuver (lift, move, carry, slide, etc.) 15 – 40 lbs.
  • This position requires the ability to spend more than half the time viewing computer monitors
  • The person in this position must be able to identify and distinguish between colors more than half the time


    Travel Requirements

  • This position commutes between regional offices/distribution centers less than 25% of the time within a day
  • This position requires overnight domestic travel 25 – 50% of the time
  • This position requires overnight international travel less than 25% of the time
  • Anticipated travel will be by car, air, and/or train