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Senior Manager, Brand Experiential Marketing & Partnerships

American Express

New York, NY

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Job Description

Posted On: January 02, 2018

As the Entertainment Marketing Manager on an important co-brand relationship, you are a business leader, shaping the future of American Express’ heroic role in experiential marketing and partnerships, as a cornerstone reflection of the brand’s service proposition to customers, prospects and partners. From identifying trends/opportunities in the marketplace, to leading the strategy and plan with the co-brand partner, to executing co-brand activations (both with partners and custom-created) while managing a roster of agency partners, this leader must be keenly focused on driving results (growing scaled engagement among co-brand Card Members, delivering differentiated experiences for Card Members, & attracting a new generation of members to the respective brands). You work with a large cross-functional team across GABM (Advertising, Media, Social Media, etc), the Blue Box (Co-Brand, Global Benefits, GMS, OPEN, and Corporate Communications), external agencies and industry partners. The role enables you to build and maintain internal and external relationships, lead best-in-class activations and evolve our strategy to align with co-owned business objectives, and drive unique value to a priority partner.


As a member of the Experiential Marketing & Partnerships Team, you will also be responsible for understanding internal and partner business goals and objectives, driving proactive and innovative opportunities for the partnership, and executing these programs.


Responsibilities:

  • Lead partnership planning and activation for the co-brand experiential program
  • Steer all activities and lead a collaborative team across experiential, social media, communications, creative, PR, GCO, business partners, that support the co-brand partnership
  • Lead large cross-functional team including multiple agencies and industry partners to deliver plans and differentiated experiences.
  • Communicate/liaise across teams to ensure communication flow, guardrails are adhered to, issues are raised and resolved, results are tracked and plans optimized, and budgets are managed
  • Foster key industry relationships, and in particular make our co-brand partner feel a winning collaboration with American Express


    Required Skills

  • 5 years of experience in partnership marketing and/or experiential marketing – experience in digital marketing is also a plus
  • Experience managing teams and agencies with proven track record in partner management
  • Knowledge of the entertainment/sports/dining/travel industry with a passion for pop culture
  • High degree of interpersonal skills with the ability to work effectively in small and large groups
  • Ability to work under pressure, within compressed timelines and balance multiple priorities while still maintaining an optimistic “team player” attitude
  • Strong communications, multitasking, organization and analytical skills
  • Out of the box thinking with a strong “customer first” instinct; must be constantly curious and passionate about the space
  • Ability to balance “big picture” thinking with tactical execution, always focused on driving results
  • Strong customer and service orientation