Job Description
Posted On: January 02, 2018
As the Entertainment Marketing Manager on an important co-brand relationship, you are a business leader, shaping the future of American Express’ heroic role in experiential marketing and partnerships, as a cornerstone reflection of the brand’s service proposition to customers, prospects and partners. From identifying trends/opportunities in the marketplace, to leading the strategy and plan with the co-brand partner, to executing co-brand activations (both with partners and custom-created) while managing a roster of agency partners, this leader must be keenly focused on driving results (growing scaled engagement among co-brand Card Members, delivering differentiated experiences for Card Members, & attracting a new generation of members to the respective brands). You work with a large cross-functional team across GABM (Advertising, Media, Social Media, etc), the Blue Box (Co-Brand, Global Benefits, GMS, OPEN, and Corporate Communications), external agencies and industry partners. The role enables you to build and maintain internal and external relationships, lead best-in-class activations and evolve our strategy to align with co-owned business objectives, and drive unique value to a priority partner.
As a member of the Experiential Marketing & Partnerships Team, you will also be responsible for understanding internal and partner business goals and objectives, driving proactive and innovative opportunities for the partnership, and executing these programs.
Responsibilities:
Required Skills