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Experiential Marketing Manager

Humm Kombucha

Bend, OR

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Job Description

Posted On: January 10, 2018

As one of the nation’s fastest growing kombucha companies, Humm Kombucha is on a quest to put the goodness of Humm in the hands of as many people as possible.

We are hiring a Experiential Marketing Manager who is responsible for the strategy and execution of experiential events at Humm. Responsible for creating measurable impact with our target consumer, driving trial, and creating brand awareness. Works closely with the Digital, Studio and Field Marketing branches to create a unified campaign strategy.

What You’ll Be Doing:

In this role, you’ll work with the Director of Marketing for the overall vision, structure and organization of the experiential marketing team. You'll oversee all events and sponsorships executed and be responsible for their effectiveness. Lead, manage, motivate the Experiential Marketing team as well as manage the Tap Room. You'll develop experiential marketing metrics and KPIs and be held accountable to the team's performance. You'll maintain a budget and effectively utilize resources to gain a positive ROI. Champion timely planning and reporting of budgets and performance indicators. You'll create processes and tools for the events team and brand ambassadors that improve the effectiveness of each event. You'll collaborate with the field marketing teams, Humm’s studio, agency partners, and sales teams to ensure the execution of national campaigns and events. You'll be responsible for monitoring and evaluating the effectiveness of events and continuously find avenues for improvement for all processes and programs. This role requires a flexible schedule, willingness to work in all weather conditions and a large amount of travel (30%+).

Required Skills

  • Bachelor degree in marketing or similar degree preferred.
  • 2+ years in a field marketing role or similar position.
  • Proficient in Microsoft Outlook, Word, Excel and PowerPoint
  • Must be Agile, Accountable, and Innovative
  • Strong project management skills preferred
  • Budget creation and management skills a must
  • Strong analytical skills
  • Familiarity and experience with marketing terms and trends
  • Experience in event and/or promotion planning preferred
  • Ability to think “outside the box” and develop upon new creative and innovative ideas.
  • Demonstrated customer service, people, leadership, and organization skills with track record of achieving positive business results
  • Strong interpersonal and communication skills
  • Must have the ability to multitask and manage details of different processes efficiently.
  • Must be able to work independently, seek answers when help is needed and be motivated to seek out additional tasks for completion
  • Willing to be flexible and work long hours
  • Excitement about Humm Kombucha and Being a Part of the Win!