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Director, Partnership Marketing (Sales)

Life Time Fitness

Louisville, CO

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Job Description

Posted On: January 31, 2018

Promotes and sells media and sponsorships to Major National Accounts in all Life Time Fitness media and athletic event formats, resulting in growth in revenue across all platforms. Uphold the fulfillment of Life Time Fitness’ Healthy Way of Life Mission.


Seeking dynamic candidates who:

  • Commands in-depth understanding and adoption of Life Time Enterprise short and long term business objectives
  • Exudes passion for Life Time and Athlinks brand Exemplifies strength in the development of performance driven partnership marketing strategies
  • Possesses confidence, optimism, enthusiasm, genuineness, and ultimate integrity
  • Systematic, efficient, adaptive, flexible and collaborative
  • Entrepreneur, competitive, self-driven, hungry, positively relentless
  • Coach, mentor, team-driven, leads by example
  • Demands respect from C-Suite executives and decision makers
  • Exhibits superior presentation, networking, negotiation, and closing skills
  • Proven experience negotiating and selling 6 and 7 figure partnership campaigns
  • Fully entrusted representing the Life Time Enterprise among Fortune 100 companies


    Job Description:


    1. Promotes and sells Athlinks digital, Life Time Media and Athletic Events advertising and sponsorship products through direct brand contacts and media agencies


    2. Communicates to customers how specific types of advertising and sponsorships will help promote their products or services in the most effective way possible


    3. Locates and contacts potential clients in order to offer advertising, media and content services


    4. Works with the Partnership Marketing Team to prepare and deliver sales presentations to new and existing customers in order to sell new advertising and sponsorship programs, as well as, to protect and increase existing media and event programs


    5. Establishes relationships with advertising decision makers for major brands


    6. Maintains relationships and favorable contacts with current and potential advertising accounts


    7. Follows up on status and results of existing programs


    8. Develops marketing strategies based on client needs


    9. Maintains assigned account list while developing new accounts via Salesforce


    10. Compiles information on competitive products


    11. Works with internal production departments to ensure the client’s objectives are being met


    12. Manages client relationships on an on-going basis


    13. Reports calls and sales activity to Sr. Sales Director, Partnership Marketing


    Required Skills

    Education:

  • Four-year college degree in Marketing, Business, Advertising or related field


    Experience:

  • 3+ years of experience working with integrated media and marketing partnerships (media, live events, experiential) i.e. concert properties, sports properties, endurance events
  • 5 years or more sales experience preferred Ideally has a broad network – working with non-endemic companies/brands


    Licenses / Certifications / Registration:

  • None required


    Knowledge, Skills, Abilities and Other Characteristics

  • Ability to multi-task and learn quickly
  • Excellent customer service skills
  • Ability to operate a personal computer
  • Knowledge of standard office procedures and computer software
  • Excellent verbal and written communication skills
  • Ability to build strong relationships with clients
  • Ability to handle and resolve conflicts in a professional, tactful manner
  • Ability to deal with difficult situations in a calm manner
  • Excellent presentation and negotiation skills
  • Knowledge of marketing concepts and strategies
  • Ability to stay motivated while working independently
  • Physical / Mental Requirements and Working Conditions