Data

Director of Corporate Sports Sponsorship

Equifax

Atlanta, GA

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Job Description

Posted On: February 14, 2018

Lead and direct the management and execution of all corporate-level sponsorship including but not limited to Atlanta Falcons, Atlanta Braves, Atlanta Hawks, Masters and TOUR Championship to ensure we are maximizing Equifax investment, customer relationships and brand extension opportunities.


Job Duties:

  • Serve as single point of contact with all partners to negotiate and manage relationships as well as develop and activate plans.
  • Collaborate with Sales and C-suite to establish goals and objectives for sponsorships are maximized -- evaluating use of tickets/ suites, are we taking right customers, are they being used
  • Define activation objectives and metrics and develop and execute activation plans for all sponsorships including programming, content, talent, budgets, measurement, etc.
  • Develop and manage execution of event communications plans
  • Negotiate contracts and manage relationships with partners
  • Manage and fulfill all contractual assets for each partnership - eg media, digital, promotional assets. Manage and negotiate "trades" of those assets as needed
  • Manage other non-ticket assets and programs - eg, Falcons flyaway, training camp, employee programs
  • Serve as lead point of contact for MBS project
  • Responsible for all budget planning, tracking and management related to all events and programs
  • Manage Equifax Corporate Sports Sponsorship Manager and oversee his/her program execution


    Required Skills

  • At least 7 years marketing experience within sports management and sponsorship arena
  • Proven experience working with C-suite executives, including, but not limited to the Chairman and CEO and Senior Leadership Team
  • Experience negotiating complex vendor contracts
  • Proven team management experience
  • Expertise in budget management of large sponsorships and events
  • Travel up to 20%