Bumble is looking for a highly organized, growth-oriented Integrated Experiential Marketer to build upon our in-market traction and develop Bumble’s brand as the leading social networking app in key growth markets. The ideal candidate will lead 360 marketing efforts; focusing primarily on integrated events/activations and managing local teams to execute. This candidate will work closely with our Austin HQ and to bring the brand to life in the US.
Key responsibilities:
The Integrated Experiential Marketing Lead is responsible for overseeing and developing a robust brand/event marketing strategy and vision for each respective US region. This involves a 360-degree approach to marketing including but not limited to:
Budgeting and forecasting
Management of regional events and activations
Collaborate with marketing and 3rd party production teams to develop event concepts and plans, including marketing plans with associated influencer, social media, and press support
Relationship management with integrated press, talent, and production agencies
Brand partnerships (activation-specific)
Localized content creation for digital and social use (organic, paid)
Ability to work with globally with Bumble teams as well as additional press, marketing and content agencies as required
Minimum of 6 years background in event production, marketing, public relations, or related fields with deep expertise in target markets including the West Coast, South, and North East
Event management expertise and vendor contacts -- local, regional, national.
Media expertise and press contacts – local, regional, national.
Ability to lead, manage, and inspire future Bumble staff and ambassadors
Passion for the Bumble brand vision and values.
Ability to collaborate cross-functionally with other Bumble markets.
Ability to serve as a spokesperson for the brand in-market, with a deep understanding of cultural trends and expectations.
Proactive approach and ability to take initiative, leveraging and learning from successes and challenges of other emerging Bumble markets.
Not afraid to hustle, hustle, hustle - not afraid to sweat, carry a box or two, and bring the Bumble brand to real life
Strong communicator and relationship builder, with existing deep rolodex of valuable in-market contacts.
