ROLE SYNOPSIS
Manage and activate strategic brand partnerships in the areas of Art/Design, Fashion, Thought Leadership, Travel, and Entertainment.
Negotiate partnership contracts and promotional agreements according to GM process and policy.
Supervise all experiential event activation for both brand building and product test drive programs, totaling ~75 events across ~20 markets per year.
Collaborate with internal brand teams to ensure activity is integrated across channels (content, digital, social, PR) and consistent with overall marketing plan.
Oversee programming and event activation at Cadillac House, the brand’s first global brand experience center at 330 Hudson Street.
Act as a highly visible ambassador of the brand with external partners, consumers, media, and at industry events.
Support large scale media properties, licensed merchandise, and branded entertainment programs, as needed.
Consult and coordinate with US regions and non-US markets to ensure regional and global brand consistency of experiential programming and execution.
Manage program measurement to demonstrate results and ROI to inform program decision-making and enhancement.
Manage associated activation budgets and payments, according to GM billing processes and systems (eSAP).
Lead an internal team and multiple external agency teams.
Cadillac has an opening for a Manager, Brand Partnerships and Experiences at its GlobalHeadquarters in New York City.
The Brand Partnerships andExperiences department is responsible for driving brand relevance andconsideration through real-world engagement with the Cadillac brand. The Manager, Brand Partnerships andExperiences will help to drive the vision and strategy as well as ownexecutional responsibility for all experiential marketing, sponsorship, andpartnership activities for Cadillac.
Although the role isprimarily US focused, there is also global strategy and consultation responsibilityfor key international markets such as China, MEO, and Europe.
This is an 8th-levelposition.
ESSENTIALQUALIFICATIONS/REQUIREMENTS
10+ years of experiential marketing, brand marketing, or communications experience
Bachelor’s degree in business and/or marketing preferred
Experience inspiring and leading high performing teams and agency partners
Knowledge and understanding of luxury brand positioning and marketing
Strong project management skills with ability to effectively handle multiple initiatives concurrently
Agile, dynamic, creative thinker and problem solver
High level of organizational skills
Exceptional written and verbal communication skills; comfortable with public speaking and being an external face of the brand
Must have a valid driver’s license
Must be willing to travel extensively
