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Event/Activation Manager

Blue Point Brewing Company

Patchogue, NY

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Job Description

Posted On: March 28, 2018

  • Execute the brand through experiential marketing
  • Conceptualize, plan, and execute the activation of the brand through out-of-the box brand activations
  • Work with the Brand team to make sure brand culture and personality is accurately reflected in brand activations
  • Coordinate with Social Media Coordinator, Brand team, and rest of the Marketing department to ensure a 360-degree Marketing approach at all events
  • Own and continually evolve top tier events
  • Measure and track the budget, attendance, performance, and ROI of events
  • Strategize budget allocations and breakdowns of regional support
  • Conceptualize, plan, and execute brand’s culture tours throughout “away market” cities
  • Present ideas and information on products to retailers and consumers through events, samplings and educational programs
  • Perform administrative duties as required such as tracking reports, monitoring budgets, promotional recaps, etc.
  • Oversee and develop Event staff and Brand Ambassadors


    Required Skills

  • At least 2 years of experience managing direct reports
  • At least 1 year of Experiential Marketing experience
  • Outgoing personality; ability to communicate effectively with consumers, retailers and team members
  • Ability and willingness to work flexible hours, including nights, weekends and holidays
  • Highly organized with ability to manage priorities and coordinate multiple projects simultaneously
  • Highly proficient in PowerPoint and Excel.
  • Must be at least 21 years of age
  • Valid driver's license, safe driving record and use of personal vehicle.