Description
This position reports to the National Marquee Events Manager and is primarily responsible for assisting in the strategic planning and execution of Marquee Events. These include, but are not limited to national event sponsorships and trade shows. The MEC will assist in the flawless execution of bringing our brand to life. They will be focused on driving trial, brand loyalty and sales. The MEC will inspire the community and our local distributor and retail partners and embody with the Bai spirit by truly living the “Bai lifestyle.”
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Core duties and responsibilities include the following. Other duties may be assigned.
Partner with the National Marquee Manager to identify, coordinate and execute national event sponsorships relevant to the Masterbrand and its sub-brands
Assist in staffing and logistics around all Marquee Events and trade shows
Recruit, manage and motivate a team of Brand Ambassadors for events, as needed
Collaborate with the sales team to develop materials necessary to sell in promotional programs around Marquee Events
Work with outside vendors to ensure that all necessary materials and services are provided at events, as needed
Understand all standards, policies and procedures around events to ensure compliance by local teams and ambassadors
Be the ultimate Bai consumer. Constantly work to develop an in-depth understanding of the beverage market, natural market trends, and of emerging health and fitness trends, among other lifestyle activity.
Provide weekly & monthly recap reports to National Marquee Manager
Staff Marquee Events and trade shows
Train Brand Ambassadors to meet Bai’s standard of excellence
Manage inventory of infrastructure & product at warehouse
Maintain a shipping and receiving log to track assets
Skills:
Knowledge of trade show operations
Leadership experience
Strong training and coaching expertise
Excellent communication skills, including presenting and training abilities
Excellent computer and technology skills (experience with MS Office Applications-Word, Excel, PowerPoint, etc.)
Go-getter attitude and 100% commitment to building a new brand in a year of hyper-growth
Ability to work weekends and some holiday activations
High levels of tact and diplomacy
Ability to interact with executives at all levels
Ability to travel up to 50%
Strong work ethic and willingness to learn
Ability to work in extremely fast-paced and evolving hyper-growth environment
