Job Description
Posted On: April 05, 2018
The Coordinator, Experiential Marketing assists in managing events/sponsorships across the Pernod Ricard USA spirits portfolio, with specific focus on delivering programming designed to specifically drive brand advocacy amongst the "Trade," our biggest customers (i.e. bartenders, industry insiders, account owners) and consumers. The candidate will work under the direction of the Senior Manager, Experiential Marketing, with a close collaboration with the Commercial Advocacy team, to deliver impactful and educational event experiences for the company’s award-winning portfolio. The candidate will work with the Senior Manager to oversee external agency partners as well as coordinate experiential plans to ensure an integrated approach with constituent teams such as media, digital, social media, sales and division marketing (among others).
Responsibilities/ Accountabilities:
Nature & Scope Position typically works with external agencies, and all internal stakeholders – i.e. legal, sales, marketing, digital, multicultural, media, ecrm/CRM, finance and customer service personnel as well as distributor partners; POS account representatives and supplier personnel. Communication can include sensitive information, requiring confidentiality and discretion in dealings with contacts.
Required Skills
Education: Bachelor’s degree required (preferably in marketing, communications, or related backgrounds).
Experience / Background: Minimum three to four years experiential marketing/sponsorships/account management experience either with an agency background and/or brand is required. The fundamental underpinning of this role is understanding "client service" and serving in a counselor capacity. Relevant corporate experience is beneficial, and an understanding of the alcohol beverage industry is a plus, though not required.
Skills Necessary:
Excellent oral and written communication skills with a keen eye on presenting self in the most positive and professional manner (as a steward of the company’s brands). Self motivated. Ability to operate in a fast-paced team environment. Ability to take direction from multiple managers and distill direction into action. Entrepreneurial spirit. Prioritizes work flow to meet goals and deadlines. Approaches work in a meticulous, thorough, detailed and results-oriented manner. Ability to multi-task while paying close attention to detail. Strong organizational, client service and interpersonal skills. Ability to travel after work hours and on weekends.
Travel estimated to be 25%