The Manager – Event Marketing & Partnerships is responsible for the planning, execution, and management of ’47 at all Trade & Consumer events, as well as managing ‘47’s strategic partnerships.
Working closely with the Sales and Marketing teams, the Manager – Event Marketing & Partnerships will identify, and execute at, key Trade Shows and Consumer facing events that best support ’47’s business and brand objectives while developing and maintaining strategic partnerships in the sports and lifestyle space. The successful execution of all events and partnerships will be delivered on-brand, on-time, and on-budget. The Manager – Event Marketing & Partnerships will report directly to the VP Marketing.
Research and identify key Trade Shows and Consumer events annually that support brand direction
Develop and manage a calendar and budget that supports all identified shows and events
Manage all Trade Show and Event supplier/vendor relationships
Work closely with other Marketing Managers to insure key visuals and messages delivered at Trade Shows and Events are consistent and on-brand
Brief-in and manage the design and production of all Trade Show and Event brand footprints
Manage all storage and shipping related issues to Trade Shows and Events
Lead the development of all customer and consumer engagement activations at Trade Shows and Events
Assemble teams to manage the set-up, management, and tear-down for all Trade Shows and Events
Coordinate all Trade Show and Event related advertising and marketing materials
Source and purchase all promotional items required to distribute at Trade Shows and Events
Coordinate the collection, shipping, and merchandising of product to be displayed at all Trade Shows and Events
Working with a Coordinator – Event Marketing, manage registration, booth location and configuration, accreditation and all other elements of Trade Shows and Events
Work closely with the PR Agency to amplify Trade Show and Event presence and key stories
Manage all aspects of Sales Meetings
Coordinate with Sales, Marketing, and Upper Management to identify locations and agenda
Ensure key themes, goals, and objectives are delivered
Manage Sales Meeting budget
Facilitate Sales Meeting Committee meetings and record all activity
Manage ’47 Cause Marketing relationships and activities
Develop and maintain strategic partnerships with Leagues, Teams, and Individuals that support ‘47’s brand positioning in the sports and lifestyle markets
Negotiate and execute partner agreements that insure ’47 is well represented
Bachelor’s degree
5 plus years in Trade/Event Marketing or the equivalent
Proven track record in Trade Show and/or Event Management
Strong writing and communication skills and grammatical proficiency
Excellent time management/project skills
Comfortable and confident in making effective decisions in a timely manner
Goal oriented: ability to stay focused on creating winning results
Ability to communicate results to team and management and to thrive in a fast paced environment
A self-starter able to work independently, leading and managing multiple projects
