Vital Proteins is seeking an experienced Director of Field Activation to help increase brand awareness, buzz, and loyalty nationwide through an innovative field marketing and sales strategy. The Director of Field Activation will have the opportunity to create the Vital Proteins Field program from the ground up, building and implementing creative concepts and processes, growing a team, and execution strategy. This position reports directly to the SVP of Sales and works in conjunction with the VP of Marketing.
What You’ll Be Responsible For:
Create and execute a nation-wide field marketing program that builds the Vital Proteins brand, increases visibility, and drives retail and online sales
Build a team of Field Activation Managers who will oversee a team of Brand Ambassadors and manage local field strategy inclusive of sales support, community events, influencer outreach, retail and event activation
Lead through interactive training, management, and collaboration
Partner with Sales and Marketing leadership teams to increase impact of sales and marketing initiatives
Establish and manage Field Activation budget
10+ years experience in field marketing
Bachelor’s Degree
Passionate about health, wellness, and/or beauty
Proven ability to successfully manage a remote team
Detail-oriented with the ability to manage multiple projects simultaneously
Experience working in a fast-paced environment, preferably with a growing company
Extensive experience with creation, execution and measurement/optimization of field marketing management