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Director of Field Activation

Vital Proteins

United States

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Job Description

Posted On: April 30, 2018

Vital Proteins is seeking an experienced Director of Field Activation to help increase brand awareness, buzz, and loyalty nationwide through an innovative field marketing and sales strategy. The Director of Field Activation will have the opportunity to create the Vital Proteins Field program from the ground up, building and implementing creative concepts and processes, growing a team, and execution strategy. This position reports directly to the SVP of Sales and works in conjunction with the VP of Marketing.


What You’ll Be Responsible For:

  • Create and execute a nation-wide field marketing program that builds the Vital Proteins brand, increases visibility, and drives retail and online sales
  • Build a team of Field Activation Managers who will oversee a team of Brand Ambassadors and manage local field strategy inclusive of sales support, community events, influencer outreach, retail and event activation
  • Lead through interactive training, management, and collaboration
  • Partner with Sales and Marketing leadership teams to increase impact of sales and marketing initiatives
  • Establish and manage Field Activation budget


    Required Skills

  • 10+ years experience in field marketing
  • Bachelor’s Degree
  • Passionate about health, wellness, and/or beauty
  • Proven ability to successfully manage a remote team
  • Detail-oriented with the ability to manage multiple projects simultaneously
  • Experience working in a fast-paced environment, preferably with a growing company
  • Extensive experience with creation, execution and measurement/optimization of field marketing management