Overview
We’re looking for a highly motivated individual to join the Brand Marketing team. As the Head of Experiential Marketing, you will own, develop, and execute goPuff’s go-to-market strategy, in support of new market launches and campus tour initiatives, with both national and local brand partnerships & customer acquisition top of mind.
The ideal candidate for this position thinks outside the box, is not afraid to hussle, is detail oriented, data driven, and will drive results to raise awareness for goPuff and activate new customers.
As a young company, we move fast and take risks. While this will be a very demanding position, you’ll be surrounded by a passionate team of individuals who are dedicated to the common goal of drastically changing the way people shop.
Responsibilities
Deeply research local markets, including demographic, psychographic, geographic, business / competitive / partner landscapes, opinion leaders, etc.
Own, develop, direct, and execute the go-to-market strategies, tactics and plans related to new market launches and campus tours. This includes brand-building, business development and user acquisition.
Run point on marketing initiatives to represent goPuff in the market:
Identify and pitch high-value local marketing, advertising, sponsorship and partnership opportunities
Cultivate relationships with key local opinion leaders and influencers
Oversee successful execution of all local events and grassroots marketing/partnership efforts, including management of local staffing and participation
Own local strategy and execution across channels: mass media advertising, CRM / email, direct mail and site-based messaging (flyers, posters, doorknockers, etc.), guerrilla marketing tactics
Collaborate with public relations agencies to raise awareness and enhance the reputation of goPuff in-market
Collaborate with performance marketing team members on localized digital marketing strategy & execution
Collaborate with brand marketing and social media team members to leverage influencer marketing and organic social marketing
Support the planning and rollout of new market launches
Provide key input in the evaluation and selection of new target markets
Manage the timeline and project plan for new market launches
Work cross-functionally to align local staff members and rally our teams to win in each and every one of our markets
As required, travel to and spend time in our markets
Qualifications
Bachelor's degree from an accredited four-year college/university
5+ years of overall professional experience in both national and local brand marketing & events
Proven ability to partner with sales, business development, operations, and marketing teams to drive results
Proven ability to lead and coordinate cross-functional projects with strong stakeholders and influencers, while balancing multiple business objectives
Proven ability to manage third-party vendors
Excellent communicator with the ability to sell and convince
Ability to fully and truly take ownership of a role / function, and hold oneself accountable for results
Fluent in marketing, promotions, and PR concepts and practices
Strong organizational skills
Recognized ability to effectively communicate with all levels of the organization
A team player mentality with an ability to work independently
Hustle! This business is fast-paced and challenging. Must posses a “figure it out” and “win” attitude
Located in or willingness to relocate to Philadelphia, PA
