Twitter is seeking an exceptional leader to oversee the US Sports Content Partnerships organization reporting directly to the Head of US Content Partnerships. This is a rare opportunity to lead during a period of rapid development and growth, ultimately capitalizing on the content, revenue, and partner relationship management opportunities in the US Sports vertical.
Responsibilities:
Develop and execute plans to grow revenue and Twitter product adoption among Sports content partners, including leagues, teams, broadcasters and native Web publishers. This includes managing renewals of existing partnerships and signing new ones.
Develop cross-platform sponsorship packages for advertisers in concert with Twitter partners that stem from an overall sponsorship programming strategy
Create new models and user experiences in sports.
Turn these new models into scalable programs with compelling go-to-market strategies and marketing materials.
Devise innovative executions that deliver reach and incremental revenue to partners
Drive sponsorship program success by working with your counterparts at our sports partners to develop the go-to-market plan (pricing, packaging, etc.), creating marketing materials and training partner sales teams.
Champion Twitter partners internally, providing feedback product and business processes.
Gather and synthesize feedback from Twitter Sales and Brand Strategy to set content priorities.
Assist Twitter Sales in pitches to and ongoing relationships with brands.
Develop long-term sponsorship programming strategies across content genres.
Work cross-functionally with other teams at Twitter to maximize partners’ relationship with Twitter (e.g. Content Sales, Partnership Solutions, Comms, Marketing, etc.)
Collaborate with Content Partnerships leads in other regions on global programs
BS or BA, with MBA/JD or equivalent preferred
8-10+ years client facing experience in media, content, and/or sales partnerships
Experience working the sports industry
Established relationships with key leaders in the industry
Sales, business development, strategy and project management experience
Concrete record of sponsorship creation and partner management
Experience with Twitter's promoted products and overall advertising model
Demonstrated success working with cross-functional teams (product, engineering, legal, marketing, communications, finance, sales, brand strategy, etc.)
Ability to develop working relationships at all levels of management - externally and internally
Ability to translate complex concepts into action plans and clear communications
Strong track record of executing strategies that align with company and department goals
Proven track record of successfully building senior partner relationships and a team capable of driving partnerships through cross functional collaboration
Knowledge of mobile and internet products and technologies; well-developed product sensibility and experience leading creative discussions regarding potentially innovative, unique and engaging content and product offerings
Creative, innovative thinker who is also operationally rigorous and detail-oriented
