This Marketing Manager will be a key member of the Small & Medium Sized Business (SMB) team and understands the unique needs of SMB's, can set the SMB marketing strategy and identify key opportunities for business growth.
In this role you will direct the marketing initiatives related to event management and partner support to help drive success and productivity of the Direct and Strategic Sales Channels, to include Channel Partners, Value Added Resellers, and National Accounts.
MAJOR DUTIES AND RESPONSIBILITIES
Direct, execute and evaluate the design and development of marketing events to build awareness, generate sales leads and increase penetration of services in the marketplace.
Manage Channel Partner sponsorships, from inception to implementation and summary analysis.
Determine, track and optimize ROI on events and partner support activities to develop future programs.
Work with Channel managers to develop and plan local/partner specific programs, including sales premiums, collateral, and other support tools.
Collaborate with Spectrum Enterprise team to create a comprehensive brand, events schedule and annual marketing plans.
Drive the marketing strategy and development of marketing campaigns to drive interest and recruit attendees at trade shows and events.
Manage and develop annual partner advisory councils, briefings, and meetings to drive efficiencies and optimization for the indirect sales programs.
Manage digital marketing, including websites, portals, landing pages, and banners as related to event sponsorships and opportunities.
Manage multiple budgets and overall expenses and projections, leading the annual and quarterly budgeting processes.
Hold and communicate a deep understanding of business trends, challenges, insights, buying behaviors, and market sizing for Strategic Sales Channels.
Actively and consistently support all efforts to simplify and enhance the customer experience.
Perform other duties as required.
Ability to read, write, speak and understand English
Proven ability to manage customer acquisition, events and sales support programs
Strong project management skills, demonstrating the ability to set and meet deadlines for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables.
Attention to detail, balanced with ability to think strategically
Ability to manage multiple projects and tasks at one time
vAbility to prioritize and organize effectively
Ability to communicate orally and in writing in a clear and straightforward manner
Ability to work well with people from all levels of the organization, many different disciplines and varying degrees of technical and business experience
Ability to work independently and make recommendations and decisions autonomously
Ability to make decisions and resolve problems while working under pressure
Ability to conduct formal presentations to all levels of management on issues or findings
Highly developed capacity for teamwork and a strong focus on the customer
Penchant to work with a sense of urgency
Ability to analyze and interpret data to make recommendations based on analysis and expertise
Knowledge of Microsoft office including Microsoft Word, Excel and PowerPoint
Skills/Abilities and Knowledge
Skills/Abilities and Knowledge
Knowledge of cable television, high speed Internet and phone products and services
Experience with B2B
Experience managing indirect sales, such as channel, third party, re-sellers, national accounts
Bachelor’s degree from a 4 year college or university in Marketing, Business, Communications, Advertising or related discipline and/or equivalent experience
Related Work Experience
Direct Marketing experience; 5+ years
Event marketing/sales enablement (trade shows, events, promotions); 3+ years